It is difficult to make a simple and precise definition of what UX Design is. However, according to the Usabilis.fr site , this concept represents the quality of an Internet user’s experience when browsing a website. It is his overall experience when he goes on an interface. User Experience relies […]
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Facebook is back in the spotlight with a new app: Study from Facebook. This novelty aims to collect precise information on its users. But this time, it is not the data that Internet users leave on the social network that will be used, but those found on their mobile applications. […]
For the sake of transparency, Instagram gave a masterclass in Paris on May 26, 2019 in collaboration with L’ADN to give some advice on the most engaging practices on the social network. In parallel, a recent study published by and Mention showed the underside of engagement on Instagram through the […]
Among its many applications, you can find its electronic mail service: Gmail. It is about the latter that, in May, the CNBC television channel discovers one of its features, which is hardly put forward. Indeed, Google uses its email in order to track down and keep your purchase history. The […]
It is through this that they can sell their services or products. Personal branding allows you to stand out from your competitors and make yourself known in your professional environment or your sector of activity. Your digital strategy agency explains today why you should work on your branding. What is […]
Each website creation begins with its design, which is more commonly called web design. Over the years, trends have evolved to suit the desires of Internet users and their use of websites. These are therefore in perpetual transformation, the goal being to strengthen the experience and the user interface. You […]
Good news for e-merchants, as 2018 ended on a relatively mixed record, in the sense that this highlight was somewhat spoiled by the “Yellow Vests” movement. Your digital strategy agency reviews this report. 2018, a year of contrasts for French e-merchants The “Yellow Vests” movement has not helped e-commerce We […]
One of the secrets to a successful marketing strategy is to be properly visible. To do this, companies can create advertisements on search engines or social networks, for example. Several supports already exist to offer this possibility to professionals, such as Google Ads or Facebook. A new platform has emerged […]
A few days later, the social network announced that it was planning to add a new feature: the customizable news feed. Your Social Media agency tells you more about this new Twitter feature. Easily accessible news feeds During the month of June, the social network at the blue bird has […]
About ten days ago, Google, the Internet giant, and Sanofi, the large French pharmaceutical group, announced that they would join forces. The objective of this collaboration is to create a “virtual laboratory”. To do this, they link the medical knowledge of one with the digital technologies of the other. Your […]
Twitter is one of the most used social networks in the world, with its 330 million monthly active users (Source: Le Journal du Net ). Unlike Facebook, the blue bird social network is not talked about because of problems with the use of personal data of its names of Twitter […]
Among the best known, we can find Instagram, WhatsApp, and the company Oculus VR. To date, the social network has more than fifty acquisitions. But the social network doesn’t stop there; In early June 2019, Mark Zuckerberg, the founder of Facebook, presented his project for a new cryptocurrency: Libra. The […]
The fact that a user clicks on your ad is not a final victory. It is also necessary that your landing page is sufficiently relevant and effective so that the people who clicked on the ad do not leave the landing page precipitously. As a reminder, a landing page is […]
After the announcement of the one on mobile, it does not stop there. Indeed, Google’s advertising network has decided to develop a new format that does not exist among competing advertising agencies: the 3D advertising format called Swirl. In this article, your SEA agency gives you more information about this […]
Google, the number one search engine used in the world, still does not stop after its failures. A few months after the definitive shutdown of Google+, one of the largest American firms announces the experimentation of its new social network: Shoelace. Google has therefore decided to develop yet another social […]
It is therefore more interesting for companies to create campaigns on it. Google, whose objective is to optimize the referencing of its customers, continues to develop the solutions belonging to its advertising network. One of the latest is the sponsored link carousel on mobile . Your paid referencing agency tells […]
Google is the search engine which has more than 90% of the world market share. It is therefore an essential player for companies wishing to gain visibility in search results. The web giant, which is part of GAFAM, keeps updating – its crawler. A novelty will arrive on 1 September […]
73% of 16/25 year use Instagram according to a study carried out by. Jane Wong , engineer and known for digging new social media features through their code, tells us about new advances underway, or just implemented, by Instagram. Your digital agency tells you the story. The two big novelties […]
They appear on a blue background with the words “advertisement” (Ad on the visual below) in order to be clearly distinct from the naturally referenced applications. Visual app store search ads Example of an Apple Search Ads ad on the App Store. Inexpensive costs With 50% average conversion rate, Apple […]
Very often, their updates are not always noticeable and an iProspect study was carried out to find out if this trend was confirmed. Your SEO agency will reveal the essential points of this study to you. The update in a nutshell The main points of this update are as follows: […]
World Emoji Day was celebrated on July 17th. These small pictograms with the name taken from Japanese have taken an important place in the lives of millions of smartphone users and this is only evolving over the years. According to a study carried out by Harris Poll on behalf of […]
Little by little, influencers are taking up space in the lives of consumers, and mainly that of the youngest. Their ecosystem is evolving and will never stop evolving. It can be important to incorporate them into a digital strategy, depending on the type of people you are targeting. But for […]
These figures have only increased since the appearance of advertising on Facebook in 2004. C ‘ It is therefore quite logical that Facebook Ads is the most effective SMO solution to reach a large audience. But the platform is not always easy to use for novices. However, given the multitude […]
Currently in turmoil with the other big names like Apple, Google, or Amazon because they are considered too strong for the competition, Facebook has confirmed that it wants to change the names of its WhatsApp and Instagram applications. The American giant announced the news which had been revealed in recent […]
The IT company revealed the information via its report on August 13. Your digital agency explains the results to you. A “zero-click” trend Using data relayed by a clickstream data company that Rand considers the best possible source revealed the evolution of clicks on natural and paid Google search engine […]
The Silicon Valley company is willing to shell out up to $ 3 million per year. If you want to develop your strategy on Facebook or other social networks, the experts from our SMO agency will be happy to advise you. If you wish to be advised in your strategy, […]
The information appeared this week in the New York Times and Wall Street Journal dailies: Facebook aims to create a new “News” tab for its mobile application. This initiative would allow American media chosen by the social network to raise funds. Your SMO agency tells you everything. A desire for […]
