The financial success of the product, whether the product is profitable, and what the ROI is. The products mentioned above do not have brand advantages, mainly from the perspective of the market, indicating that your products cannot be sold. Brand recognition and reputation greatly affect customers’ desire to buy; products […]
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Electronic commerce has replaced physical purchases, that is a fact. So much so that more than 70% of citizens purchase products or services through this channel. Most companies have seen the need and opportunity to adapt their business to digital platforms to increase sales and keep their brand thriving. And […]
Podcasts are widely used techniques in digital marketing. These consist of recordings made by companies and made available to users to download and listen to whenever they want. These can bring great benefits to your online business: knowledge, entertainment or being able to listen to them at any time, among […]
B2C stands for Business to Consumer , which literally means “business to consumer.” They are the set of strategies developed by a company that is dedicated to selling to the final consumer . There are countless examples for this type of business, without going any further we can see the […]
But between us, sometimes being all the time reading and studying in a conventional way, can be mentally exhausting. That’s why at Kiwop we believe that sitting on the couch for a while and watching Netflix or HBO can even be productive . watch movies about digital marketing We will […]
Imagine selling more thanks to the writing of your texts on the product sheets . It is possible and it is proven that products with good writing convert at least 30% more. The copywriting is just that, techniques for writing persuasively content. In this article we will teach you how […]
4 out of 10 people who enter a landing page end up becoming leads . That is, they end up becoming potential customers . If you also want to get potential clients, stay and read this post. Having a good landing page development is essential today for your digital marketing […]
Use your blog for your content marketing strategy. Use your blog for your content marketing strategy If you want to know how to boost your personal brand with a blog and why it is important, go ahead! Start doing personal branding! Why it is important to have a blog and […]
Users are very impatient. Users are impatient by nature Therefore, the loading speed will affect your ecommerce sales . Discover how to know if it is affecting positively or negatively. What is Google PageSpeed Insights and what is it for Google PageSpeed Inisghts is a tool launched by Google, free […]
A normal user first tracks and scans the information. And then, when you find something that catches your eye, that’s when you stop to read. And reading, if the copywriting is well written, it will be easy and fluid. But they all use “I am better” and fancy language. Try […]
Humans are infoxicated . There has been such abuse and advertising overload that users have learned to ignore it. Advertising overload. Advertising everywhere So instead of us going to them and overwhelming them, we will make them come to us . And in this way to do non-intrusive advertising. Do […]
It is the best in its purpose in the whole world. Its only competition is Xing in Germany. So only if you want to develop your career in that country, you should focus your presence on that social network. In this social network you are not going to look for […]
Do you know how? Optimizing posts made in the past. Implement content optimization in your content marketing strategy Implement content optimization in your content marketing strategy You will have another chance to get the attention of your target audience. Why it is important to optimize old content to attract new […]
The exact definition of ” email marketing ” would be sending emails to a database that could be your potential customers. It is an online communication strategy within direct marketing. Email is an ideal channel to reach our target very efficiently. Include email marketing in your content strategy Include email […]
Twitch is a social network that became fashionable thanks to gamers . But it is evolving and growing more and more in other areas. Twitch was a social network of gamers Twitch: social network of gamers Stay and find out everything about this platform. What is Twitch and how does […]
There are many people who think that because they know a little about computers and know how to handle Facebook and Instagram, they already know everything about digital marketing . To begin with, that is already the first myth about this concept, its own definition. Digital marketing is all that […]
Do you want to make your texts connect with your potential clients and get to sell more? Use the copy to connect with your potential customers You will be able to connect with your potential clients Yes? Well, stay to continue reading this article. What is copywriting First, copywriting is […]
It will increase the trust of users in you as a brand. As long as you add value to them through the blog. The ranking position in search engines will go up. That is, it will improve SEO positioning, since Google highly values blogs because it means that the website […]
We believe that the success of this is the ease with which you can start creating your online store , in addition to the advantages it has over other CMS that we will tell you later. How Shopify works One of its keys is the ease of building your online […]
This is called including a CTA . You get their attention by asking for something, which usually includes an imperative verb. Something like “Get this discount now by filling in the form.” Using the FOMO technique Generating the feeling of urgency so that they open it. If they don’t open […]
Tell me the truth, do you know someone who does not use WhatsApp? We are almost certain that the answer is “no” or “almost no one”, so . Why not take advantage of the channel to implement it in the digital marketing strategy in companies? include whatsapp in your digital […]
That content does not have to be explicitly commercial. We will have to generate content that adds value to our potential client. Also try to never leave him alone. Starting from generating valuable content, we will accompany you throughout the funnel , from the interest phase to the purchase at […]
In short, if this percentage is high it is a red alert that your website has problems and needs improvements. Why it is important to reduce the bounce rate If your bounce rate is always very high: users enter and leave your website without being interested in anything. That can […]
What is this upselling and cross-selling , you may be wondering. Well, wait, did you know that email marketing is one of the channels that involves the most conversions? Email marketing carries a high conversion rate, take advantage of it with sales techniques such as upselling and cross-selling Take advantage […]
That is, performance indicators . In other words: they are calculated numbers or not, which when interpreted give you key information to know how the digital marketing strategy is going, in our case. We like to repeat things, we already know that. But as we have said, first you will […]
Well, ignore them, because none of that is true. Because this is the truth: it depends , what does it depend on? Depending on how you look at it. if your marketing strategy is content, this is your article Content marketing strategy Throughout the article you will see the advantages […]
RIGHT: use copywriting and persuade the customer . What you have to achieve is that the product sheets of your e-commerce stop being only descriptive. The ideal thing will be to achieve that these help to sell , that they push the client to take the last step. buy product […]
