Our SEO agency supports you to improve your positioning on search engines. Why be well referenced on Amazon? Customers make 22% of their purchases online at Amazon. Internet users are therefore more and more numerous to buy products via the web. According to a New York Times article, Amazon weighs in on the e-commerce market. A third of online shoppers search for their products by going directly to the site, bypassing Google. Therefore, brands need to be visible in the platform’s organic results for people to buy their products. Amazon has an algorithm, the A9, which must be taken into account to maximize the visibility of products in search results. This takes into account sales and the customer experience, as a priority. However, several elements must be taken into account, to optimize them to improve your natural referencing on Amazon.
It is therefore important to know what it entails before seeing its details. The A9 algorithm, therefore, takes the following elements into account in the product sheet: The title The “ bullet-points ”, which are the 5 points that Amazon displays to Internet users. They must contain the keywords and information contained in the title but specify other qualities of the product to influence the future buyer. The description of the product, which is limited to 2000 characters The keywords in the background. They are not visible on the page but allow to Canada Phone Number List Database it’s referencing. Keywords On Amazon, it is possible to fill in 5 different keywords per product, of a maximum of 50 characters per field, which will be used only for reference. It is recommended that you enter a keyword and synonyms.
Dominant in the e-commerce market in France with a 17.3% market share, Amazon is making a place for itself alongside Google in terms of SEO. As on the latter, companies must have a good strategy to improve their visibility on the e-commerce platform, to increase sales. The importance of the product sheet The majority of the elements, which count for referencing, are present in the product sheet. The first reflex to have a good SEO is to determine the keywords on which you want to position yourself. It is good to know that some generic keywords are not accessible to brands that have just arrived on the platform. To have access to it, the algorithm must know it. The keywords Amazon suggests in the search bar can be a great source of inspiration. They can give clues to keywords that people can use to do their research.
Amazon page with keywords in the search bar Example of keywords suggested by Amazon in the search bar The title Making quality titles is important to optimize the positioning of your products on Amazon and to be visible in the marketplace. Unlike Google, titles on the online sales platform can be up to 200 characters long. This allows more information to be included but does not add too much. It is important to include the keywords that have been defined previously. According to Amazon, a qualitative title should have this structure: The brand The name or line of the product The main feature or material The type of product the color the size The package or the quantity The main information should be placed at the beginning of the title, and the least important towards the end. These should allow you to distinguish your product from those of your competitors.
The importance of the product sheet
Amazon page with a product title Title of a carpet sold on Amazon The description This part is not to be overlooked if you want to optimize the content and SEO of your brand’s products on Amazon. Inside, you have to insert the right keywords and synonyms, as well as structure the paragraphs with sentences and bullet points. In the product sheet, you can find two types of description: a short one, at the top of the page, and a long one, at the bottom of the page. The short description So there is a short description next to the pictures, which comes in bullet form. It is used to briefly present the product to the Internet user which is on the product sheet. The goal is to attract customers to buy the product and thus have a higher conversion rate.
Amazon page with a short description of lamps sold on Amazon The latter is also one of the main factors taken into account by Amazon in the referencing of products since the platform first wishes to highlight the products that are most likely to appeal to Internet users. In this short description, you can write Additional items or accessories Whether the product has a warranty The keywords that have not been used in the title Long description Unlike the short, the long description can be found further down the product page, before customer comments. Also in this one, the important keywords should appear. Amazon page with a long description of curtains sold on Amazon It must be well written, and exhaustive, to attract more Internet user, who is likely to be already interested in the product given where the description is found.