Each strategy must be adjusted to the commercial objectives that are intended to be achieved , so it is important to know what types of advertising campaigns exist to choose the one that generates the greatest impact. Types of advertising campaigns: communicate effectively The first step in devising a strategy […]
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If you have wondered how to make GIFs in Photoshop for Instagram, this tutorial will be of great help. An animated GIF is an image file that has movement, but make no mistake, it’s not a video, as you don’t need a player to view it, and they’re very lightweight […]
The collaborative work software segment has grown by 60%, according to figures from last year, and is estimated to become a $59.86 billion dollar industry by 2023 . This is because millennials and centennials (the future of the workforce) prefer to work in companies that base their operation on multidirectional […]
Perhaps they have told you about strategies to be more convincing to your customers. Know the characteristics of an argumentative text, what is necessary to be more striking. Selling a product, convincing new users to use a new app, gaining the support of multiple followers in a social campaign, all […]
Having a digital marketing strategy is key when creating a content grid , because we are going to pursue two general objectives: sales and brand positioning. The actions of the most commercial focus usually have immediate responses, but when it comes to branding the results are in the medium and […]
It is important to be clear about the importance of data visualization, because man is naturally attracted to shapes and colors. When an advertisement, a movie, or even a painting catches your attention visually , it is much easier for you to grasp and remember the message. The same goes […]
To increase the presence of our brand online we must know how to do content marketing. For this we must become aware of the rules, opportunities and tools offered by this type of strategy. For example, with the various marketing tools, it is possible to measure the commitment of a […]
Content creation is one of the main inbound marketing strategies currently used by companies to publicize their products and services. But how is it related to Content Governance? Every day there are more digital communication channels through which you can reach your target audience, from blogs and web pages, to […]
Search engines, like all other technologies, have evolved to be more precise and give readers the best results. However, search engines are not fortune tellers, to position yourself as one of the best options in the sector and increase organic traffic you need to demonstrate your value; It is not […]
Currently, there is no better ally to make your brand visible on the internet than a content agency. While in the past you only needed a luminous sign to attract attention, today you need something more than turning on all the available lights to seduce your potential customers: you need […]
You may have heard of SEO Marketing, but if your company does not yet have a defined strategy, you may not have a clear idea of how it works. If so, the first step is to clarify doubts about what is SEO in marketing and how it differs from paid […]
During this last year, the extraordinary circumstances of the pandemic proved to companies like yours the need to have digital marketing strategies adaptable to change. The uncertainty continues, yes, but nothing falls better than a well-implemented digital marketing plan. What new technologies and trends await you next year for digital […]
surely you have already heard of siri or alexa. Its version, in text format, is what we call a “chatbot”. A chatbot is a technology that allows a user to have a conversation with a computer program, usually within a messaging app, such as facebook messenger , slack or telegram. […]
south korean technology researchers are studying the use of microcapsules of this substance for a self-repair mechanism of mobile devices. We know that every day tens of thousands of people around the world accidentally drop or bump their phones, thereby damaging their screens. Equipment repairs are often expensive and sometimes […]
This year, for the first time, ces , the most important global consumer technology fair, will be held 100% virtually, from january 11 to 14. With prior registration, the classic event in las vegas, nevada will thus be opened to everyone. Although it is already a classic to find refrigerators […]
the two most talked about messaging apps right now have differences in how they use their users’ data. While telegram is currently seeing record numbers of new users, whatsapp is under fire for changing its terms of use and privacy. The messaging application announced last week that it will share […]
mobile phones have come to play a very important role in our daily lives: to communicate, play games, take pictures, listen to music, watch videos, series or movies, manage our productivity , our work, our lives… Technology catches us. But mobile phones have reached a ceiling and it seems that […]
the martech concept has started to receive the attention it deserves. Marketing and technology are increasingly linked due to the transfer of potential customers to the digital world. This strategic resource will help you with a comprehensive management of your brand’s marketing and in the relationship with your clients with […]
thanks to technology , for a long time most routers that we find on the market have had one or more usb ports, and it is very possible that you have not stopped to think about the uses that you can give to that port. There are several possibilities and […]
surely you have already heard of alexa or siri , and you have even used these incredible tools. We must say that chatbots are the new generation of assistants ! They have learned to answer, ask and talk . However, although they sometimes seem like magical beings capable of finding […]
Surely, we have already learned that in the world of marketing and new technologies the same concept is repeated over and over again: artificial intelligence . But what does artificial intelligence have to do with the world of marketing ? We must say that artificial intelligence is changing the present […]
Among various recognitions and the recent declaration of Medellín as the ” first District of Science, Technology and Innovation ” in the country, in its development plan Medellín Future 2020 – 2023, the strategy of turning the city into the ” Software Valley ” is declared. . The commitment materializes […]
This network is made up of various virtual worlds that have been connected thanks to the Blockchain. And let me tell you that the metaverse is not as new as it seems, and it was not invented by Facebook either , but now the giant of the RRSS has decided […]
CRM ( Customer Relationship Management ) platforms help us to carry out a complete management of sales, marketing, customer service and all points of contact. Thus, among the wide range of CRM platforms , we can find Zoho CRM , one of the most used and which we will talk […]
Whether you are starting to design web pages or already have experience as a designer, it is always useful to see what you can learn to improve at work and offer an excellent service. Tips to become a better web designer It is advisable to take into account various aspects […]
Do you know the amazing benefits of amoCRM ? Let’s learn a little more about this great Customer Relationship Management tool . When we have a business, we try to open as many channels of communication with the client so that it is easier for them to reach us, but […]
The first thing you should know is what social networks your customers are on. You don’t want to be in a place where you don’t have anyone to talk to. Click here if you want advice social media management for business Social networks have become one of the most powerful […]