But things also escalate. At that point, you’ll need to have a policy in place to help you decide when to act accordingly. For example, if an Instagram troll posts hateful and abusive comments, you need to mute them or block them to protect your community. You can block specific […]
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The point is, I didn’t just ask Erika for an interview and then silence the radio. After our blog post interview . I invited her to an event hosted by Traackr (which she did) . I continued to interact with her online, and we’ve become friends! This is the best […]
Influencer marketing is gaining popularity every minute. Marketers know and have seen examples of how influencers can enhance brand marketing campaigns. So maybe you decide to give it a try too, but you may not know where to start. This is only natural because influencer marketing is not easy. Not […]
Strong leadership is key to infecting the world with compelling new narratives KC: As a company, once you’ve established the positioning and message, in the case of Uber, there is a very strong leader who has created the image of the company, is there any hope in terms of changing […]
Traackr is unique because they have built a great SaaS platform that seamlessly discovers . Manages and measures influencer relationships . While using data to help quantify the impact of those relationships throughout the customer journey. David Jones, founder and CEO of You & Mr Jones Traackr . A bright […]
Transportation professionals need tires that can withstand heavy loads. Still others live and circulate in areas . Where the weather can be extreme. Therefore, our targeting granularity is very important . Our communication and marketing actions. Who is responsible for your influencer marketing strategy . Who oversees activities related to […]
Do you want your business to be the best it can be? Of course, you know! Our digital marketing ninja details how to improve your website’s SEO (Search Engine Optimization) in less than 9 minutes. At Exposure Ninja, our SEO reviews help many companies view their websites in a whole […]
If you write it yourself because you know your business, and you know what your customers are looking for, you’re usually better able to sell your product by description than they are. Hannah asked, “Do I really need a blog? Can I pay someone to blog for me?” A lot […]
Digital Sales Days 2021 will be on May 20 and 21, 2021 and was born as an online congress focused on marketing and sales, focused on the public in Spain and Latin America. An event that has the presence of more than 40 marketing and communication professionals who will offer […]
The Inbound marketing is a methodology that combines different non – intrusive techniques to attract users to your brand. To be effective, it is important to get the right channel choice. We have to be able to reach our potential customers wherever they are. Luckily, marketers have many resources at […]
The marketing is based on offering solutions to the problems of potential customers … sometimes even before they themselves realize they have a problem. If you offer a product that consumers don’t need, no matter how good it is, you are doomed to fail. On the other hand, if you […]
The content branded is to generate content that unite brand and get the public. The main objective is for this audience to reach values, ways of thinking and ideas with which they can feel identified. This makes the audience trust your products and services and they become consumers. When designing […]
HubSpot is one of the most complete solutions for inbound marketers, with different modules and price scales to suit all needs. They recently released a new module that promises to end operations department headaches: Operations Hub . We tell you what it is, how it works and how much it […]
If I asked you what is the most important metric in all marketing , what would your answer be? Perhaps the first thing you think about is indicators such as the conversion rate or the amount of income obtained. But while linking marketing to financial results is very important, there […]
The authority of the domain and page authority are two essential metrics in SEO . When it comes to positioning a page in search results, Google takes into account three main factors: the relevance of the page with respect to search intention, the authority of that page and its domain, […]
The pricing or pricing strategy is one of the key elements of your marketing plan . The price of your product or service will determine your level of income and benefits and will influence your positioning with respect to the competition and your brand image. Ultimately, choosing the right price […]
At Cyberclick we have launched a 2h workshop where we will talk about how to integrate your product catalog on Facebook & Instagram Ads to run campaigns. It will be a 100% online, educational and participatory training. It will be held on May 18, 2021 at 4:00 p.m. (Spain). If […]
There are some actions that are essential within a social media strategy , and one of them is to analyze your competition in social networks. If you know what your competitors are doing on their social networks, you will be able to analyze which strategies work or which do not […]
Today, having an online store is usually the most profitable and effective option, especially in this context that we have to live. In our online store we can load our entire catalog respecting a consistent aesthetic, controlling the stock and generating sales in an effective and organized way. But, in […]
The marketing automation and is much more than a trend, it is an indispensable resource for brands of all sizes. Year after year, email marketing continues to prove to be one of the most effective methods of communicating with current and potential customers and driving conversions. But managing an email […]
The podcasts are audio content as that, unlike a radio program, is always available to users. This type of content can be listened to from a computer or from a mobile device, and it is precisely this last type of device that has made it increasingly popular. If the number […]
The social network advertising offers many tools to easily create our ads. Within them, we have endless segmentation options to reach exactly the audience we are looking for … so many, that sometimes it can be difficult to know which is the best for us to achieve our objectives. For […]
Facebook Ads is a super useful channel for brands that sell products online. But did you know that it can also be used to attract customers to a physical store? Well yes: Facebook Ads has an advertising objective specially designed to promote your company’s establishments among people who are close […]
The IEBS Business School digital business school organizes Entrepreneur Day , an online event in which recognized entrepreneurs will participate who will tell us, from their own experience, the main challenges to success. In addition, as a central act, the Startup Pitch Contest will be held , a contest for […]
If you want your Google Ads account to go smoothly, you will have to regularly optimize your ads and know how to evaluate the metrics that Google shows us about their performance. To give you a cable, today we are going to see how prominence metrics work , that is, […]
If you think that in the world of social networks everything has already been seen, you are wrong! And it is that despite having been among us for so many years, the news of this world does not cease to amaze us. In 2020 Tik Tok swept to become the […]
Social networks are an essential element in any digital marketing strategy . This forces brands to be constantly updated on those that are in fashion and the type of public behind each of them. Facebook, Instagram and TikTok had their moment of glory, and although they are still growing, especially […]