The financial success of the product, whether the product is profitable, and what the ROI is. The products mentioned above do not have brand advantages, mainly from the perspective of the market, indicating that your products cannot be sold. Brand recognition and reputation greatly affect customers’ desire to buy; products […]
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Ruixing made the wrong move of touching porcelain marketing, but regarded it as his “general” lore. If Ruixing can consider from the perspective of creating value for the market and consumers. Then what Ruixing is doing now may not challenge Starbucks. With the “monopoly” declaration of war, but should be […]
Not every episode of the University of the Netherlands Podcast is equally relevant if you want to learn more about marketing and communication. But I don’t want to keep this Dutch Podcast Award-winning show about tech and science from you. Twice a week, scientists answer a provocative (but serious) question in fifteen […]
The name says it all, in Listening To The Future Jarmon Doersam and his guests give a glimpse into the future. And specifically through the lens of digital technology, with an optimistic but also critical view. What developments are there? Topics such as defaces, the metaverse and artificial intelligence are discussed. Are you an entrepreneur […]
At the request of Frankwatching, Rutgers Steenburgen investigated the possible revenue models that are now available for podcasting. Before that , he talked to Nico Oud from Springcast (podcast hosting). And that couldn’t help but become a podcast episode. Highly recommended if you’re making your own podcast.“The podcast about marketing, in which I share practical tips and tricks […]
Would you rather listen than read to learn? In this article, we collect 17 inspiring and diverse podcasts with the help of the Frankwatching community. Marketing, social media and tech, but also entrepreneurship, HR and personal growth are discussed. Turn on an episode while cooking, cleaning, taking a refreshing walk Colombia B2B List […]
During the (partly digital) King’s Day in Eindhoven this year, Crown Princess Amalia announced that she did not find it very exciting to turn 17, “so 18 will not be very different”. But this anniversary did not go unnoticed. The ushering of her 19th year of life brought quite a few changes with it. Besides […]
After the Paris Climate Agreement in 2015. It was up to the Scottish city of Glasgow at the beginning of November to host the well-known conference. The eyes were mainly on US President Joe Biden who . After his predecessor Donald Trump stepped out of the Paris Climate Agreement. Had […]
Officially, we are talking about the 2020 Summer Olympics. Erich were postponed to 2021 due to the corona pandemic. Biles: “My mental health comes first. We are not just athletes. We Argentina B2B List are also just people and sometimes you have to take a step back.” Also read: The […]
In June this year we gave an interim overview* of the most striking communication moments of 2021. Now that 2022 is approaching, it is time for part 2. Which communication moments were we really unable to miss in the second half of this year? Don’t worry, corona is not invited […]
Due to the increasing demand within Frankwatching and the market for video productions, the time had come at the beginning of this year: we set up our in-house video studio. Where we started with a laptop with a webcam, this soon turned into a professional video studio with cameras, microphones […]
We continue to expand our offer, so this year you could come to us for training courses such as Gamification . Podcast creation , Instagram strategy , Personas creation and Data-driven marketing . In two years we have become the fastest growing provider of NIMA courses in the online domain. […]
Instagram remains a popular social media channel.The number of followers of our Instagram account grew by 11% this year to 18,500 followers. Our account’s most popular post was about the marketers (with nearly 500 likes). The post about our Social Today event was also highly rated. Instagram top post. The […]
E-mail remains a very important channel for us. The big advantage of e-mail is that you have it under your own management and are not dependent on algorithms, as with social media. Don’t build on someone else’s land . We therefore put a lot of energy into recruiting, retaining and […]
We would also like to highlight a number of articles that made our editorial heart beat faster. Again, not in order of importance. UX writing for government corona apps – An app that a broad group will use, without the users really wanting it. Find the right tone for that […]
Let’s briefly mention a few projects that we are particularly proud of from the editorial staff. At the beginning of this year, for example, we entered into a partnership with HelloMaaS. In the HelloMasters podcast we regularly invite a CMO/marketing manager for an interesting conversation about marketing, strategy and teams. In June we started the […]
Just before the start of the pandemic, we moved to a new office in Utrecht, with the space and possibilities for further growth. In 2020 we could not make much use of this location, but in 2021 we met more often when we were allowed to. What has been postponed time […]
From working at the office to back home, from on-site training to online learning, and from lockdown to lockdown… 2021 was a roller coaster! Are you curious about how we experienced 2021, what our milestones and learnings were, what we have done and what our plans are for 2022? And do you […]
Goodbye chaos and hello overview! Are you looking for a social media tool for the new year to efficiently manage all your social media channels in one place? Then there are many Barbados B2B List different options to choose from. Free, or for a fee. This list makes choosing a tool a little […]
Despite alternatives such as Signal and Telegram, there is a good chance that you use WhatsApp frequently. But do you also know and use all the useful possibilities of this app? In this article you will find 11 useful WhatsApp tips and 4 new functionalities. There’s bound to be something in there that […]
Not only commercial companies, but also charities can use NFTs in a new, unique way. I was sad that the World Wildlife Fund’s ‘Non-Fungible Animals’ project was eventually cancelled. They wanted to start selling beautiful NFTs for the conservation of 10 endangered species.Several charities have already used NFTs strategically for awareness and […]
Juices, nutmeg and talapia fillet were the first consumer products where, with blockchain technology, consumers could view the entire supply chain with an app, see who was paid what at each step of the process and whether claims such as ‘sustainable’ were correct. An infinite number of consumer goods are now […]
Setting up a community through NFTs can also be incredibly powerful. A nice recent example of this is Defriends . Which was founded by marketing guru Gary Vaynerchuk. He spent just over 10,000 NFTs, all of which give access to his online community and events. In addition, they also have different qualities […]
Your customers are only human and each has their own dreams and fears. Emotional needs are often more enduring than purchasing needs. The latter can change radically over time due to all kinds of factors .Storytelling can help you touch your customers emotionally. You show what your company stands for and […]
You can make existing customers feel special in a lot of different ways with loyalty content. Personalization is one of those ways. We know that emails need to be personalized. In practice, this is often in very small things, such as the salutation or content that fits the sector in which the company […]
We are of course already doing this en masse for potential new customers. The solution is often your product or service. What do customers encounter? These are topics you can create loyalty content about. This can be in the form of . Video(tutorial) webinar Checklist FAQ blog E-mail With loyalty […]
We create a lot of content. Often to convince potential customers that they should be with us. On the one hand, understandable, because companies need new business to exist, but (a big one)… What about Honduras B2B List content for existing customers? That is sometimes forgotten. Almost always. That is why I will discuss […]
