The year 2017 is coming to an end and the KPIs show that the year-end period was very favorable for advertisers . Record sales were recorded during Black Friday and Cyber y. Similar estimates for the Christmas period and the 2018 sales bear witness to the change in consumer habits. […]
Monthly Archives: December 2021
445 posts
The agency has just obtained the Voltaire certification in the person. We explain why it is crucial and why we are proud of it. 1 – The essential Voltaire certification against the Google Panda algorithm While the high score in the TOEIC (certification of the level of English) has become […]
For high-end brands, this means integrating digital technology and its new cultures, in particular social networks. Why can’t the luxury world ignore it? Because they are the mirrors of the necessary valorization of these experiences. However, the big brands are distinguished by the way they communicate their know-how and the […]
Today, Brand Content has become a real lever for digital strategy. However, uses and technologies are evolving. You have to adapt and anticipate. Discover the 10 major trends for 2018 and the list of your good resolutions! 1 / Brand Content and live According to a study KPCB , live […]
CDI position: Social Ads Manager Within the agency a full-time CDI of Social Ads Manager is to be filled as soon as possible. The head office is located in Seine (76 – near Rouen), at the heart of a startup incubator and business center dedicated to digital technology. SEO agency […]
Tips for getting started on AdWords Express and optimizing your campaign Our agency can assist you in carrying out your AdWords campaigns. Our SEO agency can support you in your digital strategy and advertising campaigns, whether you are in Paris or anywhere in France . Notification of relationships when you […]
Let’s say that the first is in a way the “little brother” of the second. If it’s possible for you to switch from Google AdWords Express to Google AdWords , it’s best to ask yourself that question early on. Here is the definition, features and a comparison that will help […]
It’s time to expand your network. Tip 1: Know your target on LinkedIn The platform represents certain sectors of activity in particular: technologies, communication, marketing, the public, finance. In total, this represents nearly 10 million people in France . It is a professional social network, but as long as we […]
This might ring a bell if you own or have owned an iPhone. These interactive photos are made possible thanks to the into Live application, which is only available in the App Store for iOS devices. Interested in this engaging format? Mobile in hand, discover some examples of publications produced […]
We then obtain a rather heterogeneous classification, the brands of cheese and perfume rub shoulders with those of video game cars. We note, however, that most of the ranking advertisements are imbued with humor this year, especially with regard to the brand which occupies the 1st and 6th place in […]
Hear, hear: just updated by Google. And the novelty is significant: this time, it is the real data of Chrome users that are used! Do not delay in using this tool, in a context of Mobile First Index and where the loading time becomes a criterion of mobile relevance ; […]
These ads come in a particular context since the organic reach of posts on Facebook , also known as reach , continues to decrease . In 2016, Marketing Land estimated the drop in organic reach of Facebook Pages at 52%. As a result, it is also the engagement rates of […]
And in terms of strategy, there are opportunities to be seized in the digital world. With the advent of the smartphone and the explosion of data, there are indeed many opportunities in terms of traffic acquisition and conversion . All you have to do is operate the right levers .For […]
What opportunity do alternative search engines represent for a company or a brand that wishes to do business? We present their specificities to you to allow you to better target your SEO strategy and increase your visibility. What are the alternative search engines to Google? Breakdown of market share for […]
We will detail them for you, in order to bring you some marbles in the success of your digital strategy in this country. Overview of Chinese social networks The top 5 Chinese social media Chinese networks do not all have the same functionality. Below is an outline for each channel. […]
We then speak of “ experience marketing ”, since they wish more to live an experience rather than visit a country. Adapting e-tourism to millennials: Rouen’s digital strategy The arrival of digital: birth of e-tourism If digital has impacted all sectors, it has not spared the tourism sector, thus offering […]
What are AMP Stories on Google? The project was still under consideration this fall, as we informed you in a previous article: ” Google Stamp is a format optimized for mobile which should appear at the top of search results, but also on the site of the media concerned”. As […]
Emojis 2018: what’s new The famous Unicode consortium got together and the official list of new emojis was announced earlier this year. Drum roll… Their choice weighs heavily in the world of social networks. In 2018, they numbered 157, against 69 in 2017. The year 2018 will clearly be focused […]
To understand how Valentine’s Day plays out today, here’s a little infographic. [Infographic] Valentine’s Day + Internet: a great love story Valentine’s Day, a celebration that lasts We thought the feast of Valentine’s Day weakened by the commercial aspect that we attribute to it, it is not knowing Cupid well. […]
So, what are the trends to follow in digital marketing during this new year? On the menu, more personalization and social networks, the development of audio content and artificial intelligence. Is both a very fine segmentation of a brand’s target and an axis of communication. It is then a question […]
The program can be viewed on the France.tv platform and / or on social networks. This is also a nod to the zeitgeist which makes inclusive writing a new way of dialoguing. The logo, meanwhile, represents a circle cut in half. Sliding on the diameter, each of the two parts […]
In the e-commerce sector, 2017 was marked by three strong trends: experience, commitment, values. The year 2018 gives new directions: the immersion, the mobile, the customization. Online shopping sites are growing. If you are an e-merchant, don’t miss the turning point. E-commerce in France: 2017 figures In France, last year, […]
In short, the format of the advertisements, which was designed to be displayed on a computer, must imperatively be adapted to the mobile. Digital consumption can now be seen on smartphones in the micro-moments of our 21st century nomadism. The laws of physics are then implacable. On the mobile: we […]
From mobile support to payment method (blockchain, etc.), uses are changing considerably. The expectations and values of e-buyers are also changing. The E-marketing fair is an opportunity for brands and companies to take the pulse of new trends. Our agency is therefore present there! On this occasion, we will also […]
Released on March 20, it has been around for a few months in the United States. Find out how to turn your audience into revenue! We list the 10 reasons to get started. 1 – It’s free Instagram is making efforts to appeal to brands. Now, a new free feature […]
The voice search will take off in 2018 . It is a transition in research and SEO that is starting on the internet. It results from the shift from computers to mobile and the development of connected objects. Thus, the Google Home speaker, which arrived in homes, is definitely changing […]
The push of banners is gaining ground, while internet advertising is gaining ground on television and other media. How to explain this paradox ? The digital world is moving very fast. Advertising formats too. Adapt: mobile, native, vertical. The e-pub is transforming. To get your ads off the ground, follow […]
