Monthly Archives: September 2021

Currently, there are still many companies that do not have a website, both SMEs and large companies. It seems incredible that in 2019 this is true, but the INE data inform us that 21.8% of companies with 10 or more workers still do not have a website. Small companies, with […]

When we talk about B2B or B2C we refer to different types of commercial transactions depending on the type of business to which they refer. These marketing strategies are used by online businesses. From Kiwop, we want to show you the great importance of these techniques. Therefore, we will explain […]

Your business can choose between the option of making quick sales of a single product/service or increasing conversions during. The same sale trying to offer the highest possible value if this idea seems attractive to you and you want. Upselling y cross-selling Understanding these techniques is important; Up-Selling and Cross-Selling […]

But let’s think about it carefully: Without inbound marketing, SEO strategies may not be effective since before choosing your products. Or services over those of the competition, users who visit your website must trust you also today, people who search. For information on the internet abandon any website that does […]

In our last Inbound Marketing and SEO article, we described how to combine Inbound Marketing and SEO efficiently to optimize your website, focusing on the benefits of writing a corporate blog. But Inbound Marketing is not the only strategy that you should combine with your SEO. In this article, we […]

We will compare WordPress with Drupal to help you choose the best CMS for your website development. Selecting the best content manager for your website is a crucial step for its success. You must choose the most appropriate CMS, which fits your needs and helps you fulfil the purposes of […]

Today we will focus on the comparison between Magento and Prestashop. We will analyze their functionalities and compare them, in addition to buying many other aspects of these 2 CMS. Currently, Magento and Prestashop are the main online store platforms in Europe and the United States. If you are trying […]

But of the type of buying strategies you are using, content selling should be part of the rule. For content selling to be valid, a documented content selling tact is vital. In this post, we will cover the 8 key steps you must take to tell a strong content selling […]

Landing pages can be promoted through Google Ads or other similar services, and they exist for one main reason: TURN. INTO, in addition to increasing conversions, there are other benefits of effective landing pages: SEO ranking improvement: landing pages are. Designed to target a specific set of search terms, and […]

Paid search engine advertising is one of the most effective tools in digital marketing. An important part of its success is the fact that paid ads have evolved with consumers becoming highly sophisticated ads. Google Ads brings a lot of news for 2020. If you want to stay updated, do […]

PWAs are web applications that make use of the latest and most powerful browser technologies. We could define them as web pages that behave like native applications. Progressive Web Apps are a set of new standards that have made PWA a concept today. The appearance of native apps (iOS, Android, […]

Current situation Currently, the traffic from mobile devices is higher than that from desktop computers and in many cases, web designs do not adapt correctly. In addition, the user browsing experience (UX) noticeably decreases when the loading speed of a website is slow. For these reasons, Google has led the […]

A cold email is an email that is sent to someone without knowing them at all. This marketing technique is not easy, since you are sending information to those who do not know about you. Introducing yourself to someone without them knowing you can lead to problems such as these […]

Short videos are great for providing information in less time and effort than reading a long post or clicking on a blog. Native videos on LinkedIn can be anywhere from 3 seconds to 10 minutes, depending on what your company wants to share. Short native videos offer more value than […]

Today’s consumers find the video a useful tool for making decisions before buying. Consumers would rather watch a video about a product than reading about it. Users who compare various products before buying watch videos to help them make a decision. Video content can be used by any type of […]

Today, we give you five important tips to optimize your digital marketing strategy on YouTube. YouTube optimization YouTube is the second most important search engine and the second most visited website after Google. It has also become the second-largest social media platform with more than 1.5 billion monthly users, after […]

To keep all the organic traffic and all the users and customers that the eCommerce has acquired previously custom algorithms. To increase the loading speed of the e-commerce website possibility of creating and printing invoices and delivery notes control and. Update of inventory and stock follow-up of the order phases […]

Christmas marketing has a great advantage: Consumers are ready to buy. If there is an ideal month to increase your sales, it is December. Don’t worry if you haven’t applied it this year, just make sure you prepare to get the most out of your Christmas marketing actions next year! […]

Liking data is open to everyone, which does it easy to make stock awareness and up your stocks and sets. For, in now life, all clubs must buy in digital selling to make a big gain on venture (ROI). Saving up with your rivals lacks keeping up with the latest […]

Selling online is not that different from selling in a physical store, in both circumstances, an understanding of customer needs. It is important that online companies adapt their sales process to current virtual reality. An effective way to do this is to adopt a multichannel logic and propose customer service […]