Monthly Archives: August 2021

But do you know why? As a digital marketing agency, we have seen many of our clients trying to convince their internal managers and CEOs. Of the value of search engine optimization and get them to expand their SEO marketing budgets very often, the reason. SEO doesn’t work is that […]

Pricing SEO is tricky. Let’s start with a useful example: how much does a rope cost? The price of a rope will depend on how many meters you need, what you need the rope for, its quality, how long you want it to last, etc. You can buy the cheapest […]

Keyword analysis how to Keyword research is the process of finding and analyzing relevant keywords for your business online . The a nalysis of keywords is what to do first, before any other action SEO. Keyword study Do you know how to get quality keywords strategically? Carrying out an effective […]

Regardless of the amount of work put into protecting this platform, hackers will keep trying to find new ways to. Bypass security measures despite the fact that Magento has its own security features (and they are among the best), you. Must be proactive and take preventive measures such as audits […]

If you have a small eCommerce, what can you do to keep up to date? Your consumers’ preferred method of communication tells you how they prefer to communicate and, most likely, how they buy online. When you identify a trend that affects your markets or your operations, you can plan […]

If you have e-commerce in Magento, you will come across at least one of these 5 situations that require support. Services from Magento experts we want to present to you the 5 best Magento solutions and the main support requests. With which our Kiwop team can help you MIGRATION TO […]

Ensuring that your Magento website runs fast is a crucial factor for your sales, SEO, cart abandonment rate, bounce rate. And most of all, the user experience on your website before you start working on optimizing the speed of your. Magento store, you should know the current position of your […]

At Kiwop we have told online shops since 2009. Based on our extensive life, we have created a list of parts that at Kiwop we focus to optimize the turn rate of a Magento eCommerce. This list will be followed by the 3 best practices of Magento eCommerce CRO (Conversion […]

If you are responsible for eCommerce, you are aware of the importance of standing out through SEO and how difficult it can be today. In fact, standing out in search engines is becoming increasingly difficult. Google strives to deliver the best results, and in turn, big brands like Amazon are […]

To implement strict social distancing during the COVID-19 pandemic, telecommuting has increased. Whenever the nature of work permits, most companies have asked their employees to work from home. Teleworking is a business transformation that works on multiple levels. Serve the needs of individual employees. It provides companies with adaptive ways […]

You need a corporate website, easy to maintain and well-positioned. Which CMS is the best suited to your business idea? Security: Thanks to the great WordPress community, the core of this platform is under continuous review to avoid new techniques. WordPress is becoming, more and more, one of the most […]

The expansion of the coronavirus has limited the production of many companies, negatively affecting the markets. At the same time, the difficulties of stopping its review rapid expansion have forced governments to close public buildings, companies. And shops, in addition to limiting mobility investing in online advertising and neglecting the […]

Have you ever wondered what is web accessibility? If you are here, it is very likely that you are. You see, according to the Olivenza report of 2017, In Spain there are approximately one and a half million people with disabilities. And that is why web accessibility is very important. […]

SEO is one of the most important strategic bases of electronic commerce. The main objective of SEO in eCommerce is to get your company’s products or services to appear when your potential. Customers carry out searches related to them, in order to increase visibility in the online channel of your […]

Some years later this company sold a part of the company to the eBay company. Although, finally, years later eBay completely acquired Magento. This, as we will see later, is an important economic muscle for the future of Magento as an electronic commerce. This is not to say that small […]

A digital transformation is no longer an option; It is a requirement that all companies that want to stay afloat must meet. Today’s fashion consumers know new technologies perfectly, which is why their buying behaviours have undergone important changes. Companies that do not offer an online sales channel are not […]

We all know the Google PageSpeed ​​Insights speed test. However, getting a grade of 100 in this Google speed test is not an easy task. In fact, many companies desperately seek to raise their grade on this test without much success. This is because Google places very high requirements to […]

In that article, our colleague Marien explained what web accessibility is, benefits and tips to take into account when designing and developing a website. If you haven’t seen it, we encourage you to watch it first, as that article was introductory. This article that we present to you today is […]

Not having a correct internal link strategy (internal link building) that directs users from one page to another within it. Doing it or not doing it will greatly impact the positioning results of your website. The internal link building strategy may require time, effort and constant analysis, but it is […]

Web Design When planning a web page, we intervene in different units of our club to set the design of a website. In this article, we will tell how we make the first preliminary design of this design. Web Architecture For architecture we will focus on the target audience, on […]

It means a rise in the potency of your workers and a much higher quality end result. In all, it means greater clarity in the firm and client. Agile methodologies Agile vs Waterfall Methodology Jira Software project screen example Confluence Confluence Confluence’s goal is for the entire team to work […]

It is a set of actions that allow customers to more easily reach companies and not the other way around. A few years ago, traditional marketing presented intrusive advertising techniques, emitting information that users did not request and where the interest of the public was practically zero. With the arrival […]

Digital marketing is the application of a set of marketing strategies in digital media. As immediacy, new networks that emerge every day, and the possibility of increasingly comprehensive measurement of each of the implemented. Marketing digital start at the beginning: the definition of Digital Marketing and a brief history of […]

As we mentioned in our last articles on digital marketing and inbound marketing, as technology advances, marketing is constantly transforming. To adapt to new dynamics the digital revolution has given a radical turn to marketing, bringing with it the fascinating. Therefore, applying content marketing is currently essential. Let’s start at […]

Inbound Marketing and content marketing are closely related to each other but are two different concepts. Many believe that Content Marketing and Inbound marketing are two different terms for the same concept, a confusion that is mainly due to two factors: The novelty in the term of Inbound Marketing (it […]

If when you type the name of your website in the search engine, it does not appear in the results. Keep reading everything that we are going to tell you about indexing and how it is achieved in this article. We will focus on indexing in google, as it is […]

In this article, we want to delve into this important concept and essential factor in the Digital marketing plan of any company. The Buyer Persona. What it is and how to create it step by step. Since all the objectives of the Marketing strategies, and the tactics and actions of […]