Pipeline is a tool that includes all those steps that are carried out within a sales process and that helps to understand them. It could also check that the more control you have of the sales pipeline or flow sales , more profits are obtained. So in this article we […]
Monthly Archives: June 2021
136 posts
LinkedIn is the largest professional social network in the world and is oriented towards professional and business relationships. This is the main reason why any person and company should have a profile on this social network. In addition, LinkedIn is ideal for Social Selling , which is the sale on […]
With 393 million active users and more than 15 years of history, Twitter is one of the most relevant social networks , which makes it a very interesting site to launch your digital marketing campaigns . And that also makes Twitter Ads an essential tool when trying to squeeze the […]
If you work in digital marketing , chances are that sooner or later you will have to face an online reputation crisis. It is not a pleasant situation for anyone, but do not pande the cúnico !: with good management, your brand can emerge unscathed or even strengthened from the […]
The storytelling is one of the most powerful resources available in the arsenal of marketers. Since the world is world, people love to tell and listen to stories, so why not harness their power to convey our brand message? Storytelling is also a very versatile tool that adapts to all […]
LinkedIn is the flagship social network for B2B marketers. Being focused exclusively on the professional environment, it is one of the best places to find contacts that can become new business opportunities. And yet when it comes to social media marketing, LinkedIn is still a relatively little-known network. To unravel […]
The digital marketing is one of the most dynamic and defendants today professional sectors. According to Robert Walters’ Global Compensation Study 2021 study , 85% of jobs to be offered in 2030 have yet to be invented, so … let’s talk about the future! What are the most demanded professional […]
In an increasingly competitive environment, emotional marketing can mean the difference between a brand’s success or failure. Thanks to neuromarketing, we know for sure that most purchasing decisions are based on emotions, even if we rationalize them later. Therefore, brands that are capable of evoking the right emotions in consumers […]
A software Inbound Marketing helps brands to perform tasks that allow customers to approach them. Any good Inbound Marketing strategy includes content creation, social media management, and actions to achieve good SEO positioning in search engines, among others. How can software help with this type of task? We explain everything […]
Collecting, organizing and managing all the information of your clients seems a very simple task at first glance, or rather, a simple reading, however, all the information captured from your clients must have the most efficient and optimal treatment in order to take advantage all the business opportunities that arise […]
The content marketing is one of the most used resources in digital marketing. There are countless brands dedicated to creating content, and this has led to a saturation in which most go unnoticed. How can we regain users’ attention and stand out from the crowd? The digital interactive content can […]
Every day we hear about what viral marketing is and its advantages and examples , such as viral videos on the Internet and content that is shared at the speed of light. But, in the end, what is all this? A product or viral advertising, viral advertising campaigns or chance, […]
Looking for examples of marketing strategy to inspire you? You have come to the right place! Here we will discuss those that work best with companies and brands today. To create better marketing campaigns, it’s always a good idea to look at industry success stories. You may not have the […]
For decades, brands have used storytelling as a way to connect with potential customers and communicate their values. This is still a very effective technique, but in recent times we are seeing its natural evolution: storyscaping , a new way of creating corporate stories that seduce and convince. And is […]
Did you know that 98% of users do not convert on the first visit to a website? Attracting traffic to your page is a fundamental first step, but this effort will be in vain if there is no retargeting strategy behind it. Thanks to retargeting campaigns , we can repeatedly […]
The remarketing is to create custom ad campaigns for users who have previously visited your website or ecommerce, in order to increase ROI. This concept was known generically for any action or type of marketing such as retargeting. But, Google decided to give it its own name: remarketing, and it […]
At Cyberclick we are addicted to marketing blogs . We believe that they are an essential resource for any professional in our sector who wants to keep up to date. Thanks to them we get inspired, we get richer, we learn about new techniques and tools … in short, they […]
New professions are emerging in the digital marketing sector , and demand is growing much faster than the supply of professionals. This is the case of digital traffickers , who have gone from not existing to being one of the most sought-after profiles by all types of companies. But do […]
The multichannel marketing is already an essential part of the strategies. You need to be in the places where consumers are and communicate with them as quickly and effectively as possible. And this is where chats come in. The chat marketing has experienced tremendous growth in recent years thanks to […]
Running a great advertising campaign is a matter of creativity … but also, and above all, of method. In the advertising and online marketing sector, we often work with short deadlines and demanding objectives, all the more reason to have everything under control. When we face the challenge of designing […]
If you are a neophyte and do not know what a KPI is in your marketing strategy , although you have surely heard this concept mentioned more than once, it is the abbreviation for Key Performance Indicator, or what is the same, it is a “ Key Performance ”. How […]
A new product launch can be the beginning of a beautiful friendship … or a total fiasco. This is a key moment to which you have to pay your full attention. In recent years, the term ” growth hacking ” has become fashionable , which refers to non-traditional digital marketing […]
Have you ever thought about creating an account on Facebook? Perhaps you have not yet decided to join this social network, but you are curious. Or maybe you already use it regularly, but want to know how you can further personalize your account, better configure privacy options or create a […]
It is no secret that we live surrounded by advertising . The average person receives thousands of advertising hits a day, so in order not to saturate ourselves, we have learned to “filter” the ads that do not interest us. For marketers, this means we have to find ways to […]
The inbound marketing methodology is based on attracting potential customers to the brand by offering them valuable content . But the definition of “content of value” is not universal, since the interests of each person can be very different. Therefore, for inbound marketing to work, it is necessary to be […]
We know that it is human to err, but in a sector as competitive as digital marketing , mistakes can end up being expensive. There are many gaffes that are very common in our industry and that, if left unchecked, can end up ruining the best-thought strategy. So without further […]
The world of SEO and organic optimization has seen the most interesting developments in recent years. Recent updates from Google have led to radical changes in the way the search engine processes information about queries, and we find that the usual techniques no longer work for us. Before, keywords were […]
