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Why is the successful business group the most familiar to Colombians?

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Why is the successful business group the most familiar to Colombians?

Currently Colombia has a large group of super and hyper markets that range from foreign models such as Price Smart, some that had to start as in the case of Carrefour and new low cost models such as D1 and fair & good. Peru Phone Number List The list does not stop because Ara and jumbo continue in their exponential growth in the national territory, for its part, carulla of the same chain of success has a faithful market in the segments of the family basket with a higher socioeconomic level.

Seeing this panorama, the measurement analyst BrandStrat delivered the results on the perceived value of the brand among all the large consumer stores in the country, the results gave the paisa group; success as the most valued store by Colombian consumers.

With 79% of the votes, the company led by Carlos Mario Giraldo is the most familiar to consumers; followed by the Olympic mark, which obtained 58% of the votes; jumbo, with 55%; D1, with 53%; and Surtimax with 52%. Behind, they are followed by other supermarket names such as metro and carulla, both with 51% familiarity; alkosto, with 38% of the votes; makro, with 36%; Colsubsidio, with 30%; The 14th, with 27%; and fair & good, with 26%.

However, the result, far from surprising, is a clear response where the perception of the low-cost model leaves precisely this type of brands badly planted Phone Number List, which were believed to be the new winners in the perception of consumption by Colombians.

But, why was success the winner? The answer has many arguments, the first of them talks about the Colombian culture that not only associates price with satisfaction, success manages to understand and retain the consumer and learns from his brother leader in the category of loyalty by points and loyal customer cards in which Carulla bet with a favorable result.

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Another relevant and leading factor in time to take this position is the presence of the brand and its model of tradition in the country.

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