A software Inbound Marketing helps brands to perform tasks that allow customers to approach them. Any good Inbound Marketing strategy includes content creation, social media management, and actions to achieve good SEO positioning in search engines, among others. How can software help with this type of task? We explain everything about Inbound Marketing software. Are you thinking of hiring Hubspot for your company and have doubts? Click here and close a free consultation with us . We will help you define if this tool fits your goals and how it can benefit you. What Inbound Marketing software is on the market What is an Inbound Marketing software?
A software Inbound Marketing is one that simplifies all tasks that allow consumers to approach. These tasks would be all those that manage to attract the client without using intrusive techniques. Although there are numerous Inbound Marketing softwares, in general they all have the function of automating and managing some tasks , even having a much larger database, which allows to launch much stronger and more precise campaigns. Among these tasks that can be automated or in which this type of software plays a key role, we highlight the creation of content, emailing , the creation of landing pages and forms, the management of social networks or the creation of tools that allow a lot of communication. more fluid, comfortable and fast with clients, among others. Why use an Inbound Marketing software? Any company that wants to carry out a good Inbound Marketing strategy should have the help of such software. Among the main advantages of this tool we highlight the following: It allows greater visibility: when the actions within an Inbound Marketing strategy are planned and designed with very precise data, the brand may aspire to appear in the first search engine results.
Task optimization: Inbound Marketing software allows you to automate some tasks, as well as having much more reliable and accurate data. This means that the team will be able to dedicate their time to other tasks or to improve the quality of these. Increased sales: When there is more accurate data and greater organization, tasks can be much more focused on achieving certain goals, which would translate into increased sales. With all these advantages, it is clear that a brand that wants to carry out a good Inbound Marketing strategy needs to make use of software that facilitates certain tasks. What must be taken into account when choosing an Inbound german phone number format software? To choose an Inbound Marketing software, the objectives and strategies that are going to be implemented in the strategies must be taken into account. What we do recommend is that this tool allows you to create landing pages , since they are key to any inbound marketing strategy. In the landing pages you can include forms, which are necessary to obtain user data. It is also necessary that it contains an application for SEO , especially to obtain keywords, which are the ones that will allow you to get a good position in Google. In addition to allowing you to manage social networks , where it is possible to make yourself known and interact with the audience; and manage and create emails , to carry out email marketing strategies. Finally, it should also allow lead management , since having data on everything a lead does allows you to know, among other things, what aspects need to be improved. What Inbound Marketing software are there on the market? Below we analyze the characteristics of the different Inbound Marketing software on the market. HubSpot HubSpot is one of the best Inbound Marketing software out there today, it is also one of the most popular. The platform was designed to perform inbound tasks and help companies achieve their goals.
With HubSpot it is possible to create and manage content to capture leads, it also makes the conversion from lead to customer much simpler, since it allows interaction, demonstrates the value of the offer and closes deals. Of this tool we must also highlight that it allows solving problems that arise to customers, as well as connecting apps, automating processes and storing information safely. In summary we can say that HubSpot is a software from which it is possible to manage each and every one of the tasks that would be included within Inbound Marketing. To use this program it is necessary to pay a monthly fee. Although in its free option it offers you CRM with unlimited contacts and the option to send 2000 personalized emails per month. Selligent Selligent is another software widely used by Inbound Marketing teams. It is a tool that allows you to launch email marketing campaigns in a very simple way, as well as sending push notifications or personalized sms. With Selligent you can also quickly create landings and forms, manage social networks, add offline communications and manage postal mail and integrate call center information. To use Selligent you need to pay a monthly fee. Inbound-Marketing-Sellingent-Software Salesforce Salesforce also allows you to manage different Inbound Marketing tasks, all from the same tool. This software is specially designed for those small and medium-sized companies that want to manage the tasks of Inbound Marketing in a much more efficient way. Among its many functions, we highlight that of carrying out personalized marketing in order to attract new customers, answer their questions quickly and easily and automate all those actions in which too much time is invested through personalized applications. In this case we would also be talking about paid software. Inbound-Germany Phone Number List -Salesforce-Software
Adobe Marketo Marketo by Adobe is another very interesting program and one of the most popular on the market along with HubSpot. Among its many functionalities we want to highlight the management of digital campaigns, such as email marketing and the creation of landing pages. It also allows you to create and disseminate content, manage social networks and execute, manage and analyze activities and interactions of online, social and offline marketing. Marketo is a very complete software, so it is ideal for those companies that intend to automate as many tasks as possible. Inbound-Marketing-Marketo-Adobe-Software WordPress WordPress is another very popular software, much like HubSpot and Marketo. WordPress is a tool widely used by those companies or brands whose strong point is the blog and the creation of content, since it is very easy to use. In general, WordPress is a fairly simple software, but the endless number of plugins that exist and that are compatible allow you to perform any type of task through it. By this we mean that with WordPress it is possible to create landing pages and forms or perform SEO tasks, among many other actions, as long as a plugin is installed. It is an ideal tool for freelancers or SMEs looking for an easy-to-use tool at a low cost. Inbound-Marketing-Wordpress-Software ActiveCampaign ActiveCampaign is a tool designed for small and medium-sized companies and specially designed to carry out email marketing tasks, although it has other functionalities. That is, it also allows the creation of landing pages, forms or the management of social networks. The best thing about this software is that it is fully compatible with other tools, such as WordPress or Salesforce, and even with social networks, such as Facebook or Twitter. Inbound-Marketing-ActiveCampaign-Software Mailchimp Mailchimp was born as an emailing tool, but its constant evolution has turned it into a software from which you can perform all those basic tasks that a company needs, from CRM to email marketing campaigns, creation of landing pages, forms, integration with ecommerce and marketing automation processes. It is, then, a tool very similar to the previous one, ActiveCampaign.
This tool can be perfect for small businesses that are entering the world of digital marketing, since it performs the basic functions and its price is quite affordable compared to others. However, for medium or large companies it may be fair. Inbound-Marketing-Mailchimp-Software Oracle Eloqua Finally, another Inbound Marketing software that can be found on the market today is Oracle Eloqua . It is a tool that allows you to manage multichannel marketing campaigns, which can be adapted and customized. The program can also be used to analyze customer behavior, manage social networks, create SEO-optimized content and create landings or forms, among other tasks. Inbound-Marketing-Software-Eloqua All the softwares that we have mentioned perform, as a minimum, the most basic tasks within an Inbound Marketing strategy and aim to facilitate the work within this department. However, to choose one or the other, it will be necessary to take into account the size of the brand and the main actions that will be carried out. HubSpot, Marketo, and WordPress are three of the most popular and widely used programs, but the rest also serve their purpose and are good in their field.