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Volkswagen unveils pickup targeting market dominated by US brands

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Volkswagen unveils pickup targeting market dominated by US brands

We have already spoken on a few occasions about the preference of motorists in the US market for large models, one of the segments that have a special place in their hearts is the pickup, object of desire of the main brands Nigeria Phone Number List, including Volkswagen , who seeks to conquer it. The German firm is one of those that is at the New York Auto Show , which will be held between March 30 and April 8 and, like many brands, it has already prepared to present some of its proposals.

Among what it proposes this year, it stands out that for the US market it is committed to SUVs, but it is not its only objective, since VW wants to position itself in the segment of cargo or pickup trucks.

This Wednesday Volkswagen presented the Atlas Tanoak pickup truck concept, a truck that seeks to reach the purest ‘American’ style to capture the attention of motorists in that country.

And, is that the Atlas Tanoak is really a concept presented for marketing purposes because the German company still does not have plans to start its series production, rather it was shown to know the reaction of the public and media specialists, and identify if the molding would be to your liking.

The bet would be interesting, although Volkswagen is not new in the segment since it has the Amarok, it is still far from standing out in the US market where the pickup is a symbol, and in which Ford leads with a share of 31 portento, followed From Chevrolet (28 percent), and Dodge (17 percent), lower are GMC, Toyota, Jeep and Nissan , according to data (as of 2015) from The Farnsworth Group.

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However, the reactions have been very positive Phone Number List, there are even those who have come to describe the VW Atlas Tanoak as a pickup with a soul or American (American) stamp.

According to Volkswagen, the Atlas Tanoak is powered by a 3.6-liter V6 engine, with 276 horsepower and 266 pound-feet of torque, it is powerful but still a bit small compared to the main rivals since most have an engine. V8. Still, the design and handling performance could earn it a spot in the American driver’s preference.

It is clear that this segment and market is of great interest to the major automotive brands, not for nothing firms such as Hyundai gave the green light to the production of a pickup based on its Santa Cruz concept, while Mercedes-Benz is about to launch the long-awaited Class X 2018, even Tesla showed interest in designing a proposal.

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