Social media has become a powerful tool to help cats and dogs find a good home. But digital platforms can be used creatively to go beyond a simple post. This is demonstrated by this Russian campaign that uses Telegram. The Possible Moscow agency and the Hill’s Pet Nutrition brand Malta Phone Number List created an interesting campaign that uses the Telegram platform to encourage the adoption of stray or abandoned dogs and cats and that they have a new home.
Adopt a Pack is a pack of stickers for Telegram that work in association with a bot to reach animals in people’s daily conversation.
The stickers show photos of real cats and dogs that are awaiting adoption. When a sticker is sent to the Telegram bot it shows the biography, photos and tips on how to feed it. When the animal finds a home, its sticker disappears and is replaced by another that needs to be adopted.
Through a statement, Maryan Ahunova, creative director of Possible Moscow, said that “ there is only one way to be part of people’s conversations these days, joining their messaging services and participating in their chats. And what are they doing there Phone Number List? Sending stickers. Stickers with animals are especially important on Telegram, so we thought that instead of using abstract images, we would use real animals that need real help . ”
Last year, Possible Moscow stood out for an interesting campaign called “Coffee is not a drug” that featured a digital and activations strategy.