Imagine selling more thanks to the writing of your texts on the product sheets . It is possible and it is proven that products with good writing convert at least 30% more. The copywriting is just that, techniques for writing persuasively content. In this article we will teach you how to make good copy for your e-commerce . Go ahead, dare to sell more! What is Copywriting? Copywriting is to write so persuasive with the ultimate goal of selling more. A person writing copywriting for e-commerce. The Internet is full of companies that sell the same product as you , so the way you make them known and the way you describe them will be a clearly differentiating element . It is about catching the reader’s attention , writing quality content, and with the right words to influence your target. Copywriting is one thing, and SEO copywriting is another .
You may be wondering what the difference is. Well, it consists of writing optimizing the texts with an eye on the top organic positions in Google . If we come out in the top positions of the belgium embassy islamabad email address engine, we will have more chances that users will click on our website. Therefore, we have a double objective : to like and influence the user. Why is a copywriter so important for an e-commerce? When you think of copy your mind usually takes you to blogs , but it is a wrong thought. Since the writing of the blogs is merely , and what is intended with the copywriting is to sell . So it will be super important to write persuasive and need-creating product sheets . e-commerce interface example When starting to an online store, we usually think first about the of the products, design, that the user experience is successful, etc.
The correct copywriting guide for e-commerce
And normally we leave aside the writing of the texts of the cards . One of our main goals will be to convert more , and with good copywriting we will be able to attract the attention of users and thus more possibilities to achieve that goal. We will have many possibilities of using this technique: at the top of the page, in categories and subcategories, in product descriptions, etc. Don’t miss any opportunity to use copywriting for e-commerce! And don’t forget to focus all your texts on conversion. What can help you improve good e-commerce copywriting? Develop the branding of your brand . You will differentiate yourself from your competition. More sales .Generate leads for your target audience .Improve relationships with future clients , they will get to know you little by little.
You will increase the ROI .
Next we are going to provide you with some tips to improve your texts :Talk to your target audience It will be very useful to make a buyer person . In this way we will get to know our potential client and their needs much better . To the best know, we could speak a language more close to him. Make the buyer persona of your business to know who to turn to doing copywriting for e-commerce. Develop the buyer persona of your business On this page you can create your own buyer persona for free Use storytelling You can let your imagination fly and invent a story where the product you sell appears.You will get the potential consumer to imagine having it and you will create an emotional bond between the customer and the product. The product will be more remembered and will have the possibility of becoming more viral.
The correct copywriting leader for e-commerce
Ride your own story Use the F After the use of heat maps , it is demonstrated that users look at the product sheets from left to right, only stopping at what most catches our Belgium Email List . The most recommended thing in this case is: put the photo on the left , followed by the text with the most notable elements of the product on the right. It would look like the following ComeFruta example : Example of placing elements on a product sheet in e-commerce. Example of F As we have already mentioned, users are looking for the elements that their attention, that is, they do not read: they scan the web page with their gaze .So you don’t need to write a very long description . First, it describes the essentials, and you see the amount of information levels as you scroll. Thus the user can decide what to read freely .
Now that you know the concept and how it can help you, we are going to give you a guide with the best techniques. The perfect copywriting guide for e-commerce with all the techniques and tips to achieve the goal of selling through your texts Image illustrating a story, storytelling. In the previous example it happens, as you go down with the mouse, you find more and more information about this type of bananas.Specify the maximum Don’t beat around the bush and be as specific as possible with your texts. Through your competitive advantage, write texts that are very specific. Do not leave doubts to your potential customer about what they are going to buy. Short and concise phrase with all the necessary information.Explain the benefits of your product The user will want to know what advantages he will obtain if he buys that product or service.