On June 22, I published the first part of my participation in the book ” La web de 2.0 ” (the first two questions I answered), by and Ana Nieto Churruca , and I promised to publish the second part later.
I also leave you an interview with Ana and Lasse so that you can get a better idea of the content of the book Well here you have the rest : 3. What are the most frequent mistakes made by SMEs when planning or implementing the “ Social UK Phone Number Database List Plan ”? Expectation management : because companies are used to the immediacy of results (good or bad) from traditional marketing actions, there is a belief that the same thing will happen in social media. Actions in social media can have a very high impact, but companies must be aware that in the early stages evolution is slow (until we manage to build a powerful user community , find the most appropriate type of content and actions, etc.) , and the results may take time to arrive.
Goal setting : a common mistake is to set goals that are poorly defined, and therefore difficult to measure and achieve. If we make this mistake at the beginning, we will not be able to know if the strategy is working or not, we will not be able to establish the degree of achievement of the objectives.Another common mistake is to set unrealistic objectives . Poor management of expectations can lead the company to set goals that are difficult to achieve. A good social media strategy can lead us to achieve great things, but we must be aware that great results take time to come. For this reason, we must set achievable objectives in the medium term and following clear milestones. Defining the target audience : As with the objectives, it is common to make mistakes when determining which segment of our target audience we are going to target. If the company is not clear about it or defines it poorly, it will not be able to choose correctly in which social media they should be present, the tone of the message, etc. and as a result the strategy will fail.
Allocation of necessary resources : companies often think that developing a social media strategy requires a much smaller number of resources than the actual one. As a consequence, when daily activity in social Clean Emai begins to demand hours above the expected, imbalances in the normal activity of the company, internal frictions, etc. tend to occur. 4. How much does it cost to run a social media campaign for an SME if it is outsourced? And how much for a company that starts from scratch? I cannot answer the question with concrete figures, since for the correct elaboration of the budget of a Social Media Plan we must take into account several points that can make it vary considerably. Among the most important: Communication objectives : depending on their scope, “free” or customized media will be used. Type of feedback and moderation required. Specialization of the content to be generated. If we adapt these three points to the specific situation of an SME, perfectly manageable budgets can be proposed, with which to meet the objectives set.