Effectiveness is one of those magic words that everyone is using as the key to what has to be achieved. The important thing in social networks is not the followers, they say, but the engagement because this shows that it is effective. Traditional marketing is failing because it is no longer effective. And so a long list of things where effectiveness and being or not being effective has become crucial. But Cameroon Mobile Database How is marketing effectiveness measured and what must be taken into account before deciding whether or not something is effective? What is the boundary between one element and another? It could be said, simplifying everything, that something is effective when something directly works, but in business terms that may be too simple.
In The Drum they have just published an analysis with the five elements that should be taken into account when analyzing the marketing strategy to determine whether or not it is effective and this is what can be learned from their conclusions. Do not stay on the cosmetic, but on what really matters Or what is the same: what matters are not so much the numbers by weight, but what those numbers by weight imply. Marketers shouldn’t be stuck with views, shares, or views. Not only is it scarce as a measurement element but it also falls short of understanding whether or not the campaign in question is working. What needs to be analyzed is the results, what has been achieved in a real way. For example, how many people have done what the campaign asked them to do?
Everyone has to speak the same language When it comes to business results and efficiency, how marketing becomes something that impacts company results, there is no choice but to speak the language of business. There is no choice but to speak the language, as they point out in the analysis, of the boardroom. This way, not only can the results be delivered to these departments, but it will also make it clear to everyone what is driving the results. It is a way that they are really clear about what marketing will achieve Brother Cell Phone List. Innovation cannot be lost sight of If innovation is crucial to continue finding attractive products that respond to what consumers want, how can it not also be in terms of marketing and achieving the results that are expected? Marketers have to be creative, think ‘outside the box’ and be very innovative. New technologies and new tools are appearing every day that can help achieve better results.
The goal is not now, but tomorrow One of the biggest problems marketers have is the pressure of now. Results are needed, often leading to too much focus on the right moment. They are too short-term, forgetting the importance of the long term and how what is done now will have an effect tomorrow. Companies that work and succeed do not work today and leave tomorrow for when it arrives. They work with a vision of the future. We must move from the ‘culture of reports’ to the ‘culture of learning’ Right now there is a cultural shift taking place when it comes to marketing. Traditionally, effectiveness was measured as a demonstration of numbers and justification of expenses. It was the ‘report culture’. Now it’s shifting to another level, in a way that will have a pretty massive impact on the bottom line. You are entering the ‘culture of learning’: the important thing is that everyone (and not just the marketing department) learns from what is being done and that what has been achieved helps to be better.