LinkedIn is the largest professional social network in the world and is oriented towards professional and business relationships. This is the main reason why any person and company should have a profile on this social network. In addition, LinkedIn is ideal for Social Selling , which is the sale on social networks after establishing relationships with potential clients.
We explain how to create a LinkedIn profile for professionals and do Social Selling through it.
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Social Selling learn to professionalize your LinkedIn profile
Why you should professionalize your LinkedIn profile
Many professionals believe that having a LinkedIn profile is enough to get clients when, in fact, the profile must be professionalized to achieve this goal. These are the reasons why you should do it:
Gain visibility on the platform
LinkedIn prefers to show the posts of those profiles that generate the most interactions. In addition, it has been detected that those profiles that publish quality content on a regular basis and that have a careful and professional profile have more visits and tend to create more trust in users.
By all this we mean that a professional LinkedIn profile that is capable of creating quality content related to the industry on a regular basis will be more likely to be seen by other users and will create greater trust in them .
Appear in more search results
Appearing in the results of more searches means that our LinkedIn profile will have many more visits than any other. This will grow your reputation and brand recognition . Also, and in addition to serving to get leads and customers, it serves to attract those users who are looking for new and better job opportunities . In other words, it is a good way to get the attention of those professionals in the sector who would fit into the team.
Connect with professionals in your sector
As we have mentioned, profiles on LinkedIn are also used to search for or attract professionals in the same sector. This means that what the profile conveys will be related to the type of professionals who decide to follow the brand .
Improve your personal brand
LinkedIn is one of the best social networks to work on brand image. This means that it is important to take care of the profile and the way in which we show ourselves on the social network, as well as it is very important to always share original and quality content, even interact with those professionals who fit within our brand philosophy.
Best of all, over the past few years LinkedIn has implemented new ways of sharing content, so surely there is one that fits the company.
Tips to optimize your professional profile
In order for you to fully optimize your LinkedIn professional profile, here is what you need to do to achieve this.
1. Choose your profile photo very well
The profile photo is one of the most important elements , since it is what you see first. Remember that a second person should not appear in that photo, as it could lead to confusion and is unprofessional. We also recommend that the background is as neutral as possible to avoid distractions, that the face looks good and that the photo is of quality.
We also advise that the photos of the entire team have a uniformity and are taken under the same conditions to create a brand image . Finally, remember that although in the photo you have to show yourself as you really are, you have to try to get the best out of each one.
2. Choose the cover photo
The cover photo is also an important element , since it is the most representative of the brand. In addition to visually indicating what is being sold or offered, it is a way to capture the attention of users who visit the profile.
Ideally, the entire team should incorporate the same cover photo into their profiles. Or, at the very least, that they all follow the same line to give it uniformity and convey the same company message. It is also one of the most effective ways to create a brand image on social networks.
3. Customize the URL
Many users forget to customize their URL on LinkedIn despite being one of the key elements to be found.
We recommend that you use a URL that contains the name, complete or not, and the last name. Avoid putting numbers, nicknames or any word that has nothing to do with professionalism.
Also, remember that the LinkedIn URL must contain between 3 and 100 characters and cannot use spaces, symbols or special characters.
4. Put the name with which you work professionally in your profile
The name that appears on the LinkedIn profile is just as important as the URL. In this case it is better to use the one that is used regularly . That is, if the full name is, for example, José Eduardo Pascual but Edu Pascual is used regularly and everyone, including clients, is the name they know, it is better to use the latter.
It is very important that clients and other professionals in the sector can find you on LinkedIn quickly and easily, and this is achieved by using the name by which they know you.
5. Control and take maximum care of your owner
LinkedIn automatically updates the headline each time a new feature is introduced, but we are the ones who must decide if that is the position we want to show as the main one or not.
The headline is used to specify the main title and also to tell LinkedIn how other users can find that profile. So the most important position should appear and not a one-off job .
To prevent LinkedIn from updating the headline, you can uncheck the “Update my headline” option.
6. Use the “about” correctly
Some professionals use the “about” to give biographical information, but their real goal is to launch a brand message .
The “about” serves to explain how to help a client, what can be offered, the success stories … We must avoid explaining training, work experiences and other data typical of a curriculum.
We recommend that you synthesize all the information in very few words, since the preview only shows the first lines. This means that the most important thing should appear there.
7. Professional experience is not a resume
A very common mistake at this point is to report all the jobs that have been done, including those that have little or nothing to do with the current professional situation. Only the most important professional experience should be entered here , without leaving bugs between dates.
In case the professional approach has changed, it would be interesting to summarize the previous stage. It is also important to describe each job without detailing the tasks too much, but enhancing the benefits provided to the client.
It is also important to describe the personal experience as if it were directed to the Buyer Persona.
8. Don’t forget your achievements
Professional experience is not the only important thing, since the awards, the projects in which they have participated, the publications and the languages, as well as any other specific or unusual action must be specified in the Achievements section .
This serves to give more value to the profile and to give more personal information that will complement the professional profile.
9. Differentiate yourself from the rest with skills
LinkedIn gives the option to add professional skills , which can be validated by other professionals. At this point it is very important to be honest.
The skills are added in the form of keywords and serve, above all, for recruiters to reach the profile. It is a resource that not everyone uses, which is an advantage to differentiate yourself from the competition.
10. Ask for recommendations
Finally, the last advice we give to be able to optimize a professional LinkedIn profile to the maximum is to ask for recommendations . It is not about asking friends and acquaintances to write a recommendation, but asking for it from those people with whom you have worked or had some professional contact.
Recommendations are highly valued, since no professional who has been dissatisfied with the work of another would recommend it.
Now you know the importance of Social Selling on LinkedIn and all the steps you must follow to achieve it. Remember to always be sincere, since this social network is an open door to your professional life and it is the one that can offer you new opportunities, as well as professional growth.