Content that is not shared is as if an advertisement was not seen by anyone; time, money and energy have been invested in it, it even has an agenda, because of this, if it is not seen, it has no case of existing. Derived from this, Jeff Bullas’ blog recommends a series of strategies UAE Phone Number List so that your content does not sink to the depths of the web, as well as attracting referral traffic. In principle, there is no magic formula, but you can learn a couple of things, one of them is to have a KPI shared with your work team, to generate quality content so that it is shared organically.
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Another component is ROI for content, which is easy to measure. Start with actions and end with leads. A fundamental aspect is to know what your audience wants, this is extremely important, the Bullas site refers to the fact that clients must develop people and think about what they value.
Knowing the key differences between B2B and B2C marketing as well as sales will help inform what type of content you will develop. When developing B2B content, create 3-5 people who reflect the range of decision makers in the sales funnel.
Take advantage of the images.
Currently it is not enough to put marketing messages everywhere as it was done in the past; your content should be made to stand out to your audience. Otherwise they will ignore it.
The average attention span is eight seconds, and about 65 percent of people will watch the majority of a video, but will not read a page of text. Remember that 77 percent of Americans own a smartphone and use it to consume content. The images are easy to digest on social networks using the smartphone.
People like to scroll through lists and quickly consume the main points in articles. Accept formats, infographics can also combine the power of memes with the ease of use of Phone Number List.
Use tools to create actions.
The truth is that it is extremely difficult to attract a lot of attention, even if your content is excellent. For instant amplification of this Shareaholic, this tool facilitates the enablement to share on your blog, it also offers social analysis and content promotion.
Another great tool to keep in mind is Google Trends, you can use it to identify the content that is on hold in the Google search engine, as well as YouTube content. Identifying search trends helps you narrow down the content ideas that people will want to share at the moment.
Meanwhile, there are the tools to create traffic, products like Social Locker and Gleam Competitions are very good options. The first one asks people to share in order to access the content; So if you have a tech note, e-book, or companion study that includes a really engaging piece of content.
For its part, Gleam Competitions is a plugin through which you can manage the competition, collect emails and reward people for sharing.