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Marketing teams of large companies, lazy to face future challenges

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Marketing teams of large companies, lazy to face future challenges

It could be said that one of the constants in the day-to-day life of those who make decisions when it comes to companies is to worry. They have to worry about changes on the pitch and how they affect the positions their brands occupy, and they must also be aware of what this will require and whether they are prepared for it. It is therefore not a question of knowing what is going to happen, but also of analyzing whether one is prepared for the scope of all these changes. And that is where companies and their managers often find things difficult, because being fully aware of how things are going to change does not necessarily imply always having the tools at hand to solve the change in trend or to position themselves better. on the ground that this new need imposes Bulgaria Mobile Database. Thus, some of the trends that usually appear in the lists of things that will change the activity of brands in the immediate future are also those that appear in those in which companies have great doubts as to whether or not they will be up to speed. height. Artificial intelligence, programmatic marketing and the internet of things are, as a study has just shown, the areas in which big brands fear they will not be up to speed.

The giants with a global reach (despite being the market leaders) are fearing that they do not have sufficient capacities to respond to what these trends demand. The study , prepared by the World Federation of Advertisers (WFA), has reached this conclusion after analyzing the answers given to a series of questions about the market by representatives of several top-tier multinationals. Artificial intelligence is the big winner among your doubts and fears. 73% of those surveyed are, in fact, convinced that in the coming years they will face an imbalance between what they are capable of and what they should be able to achieve amidst the demands of the market. The other points that concern companies The following pain points rank a little further in the statistics, but are also above 50% (that is, they also concern the majority of respondents).

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Thus, 62% are not sure that they will be able to face from within all the needs that the programmatic environment is imposing and 52% fear that they will not be able to manage what the Internet of Things imposes. But these are not the only problems that companies will face and fear that they will not be able to respond to. In fact, it is clear that in the coming years companies will need more and more privacy and data Brother Cell Phone List management experts, as they will increasingly have to take on more and more challenges in this field. Information is becoming more critical, more valuable, and almost, so to speak, more valuable, so managing it is a top priority. However, the large companies are not yet clear if they will be able to acquire the specialized workforce necessary to assume these functions. Other elements of concern are advertising fraud, augmented reality or virtual reality. These issues are increasingly decisive in strategy, but companies are not yet clear that they are really ready for them.

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