In short, it is about getting Google to put you in the first positions for certain searches. It basically includes two types of actions: – Actions on the web page , basically aimed at optimizing content and navigation. – External actions, basically aimed at getting quality inbound links. The main advantage , in my opinion, is that depending on the business model it allows obtaining the highest ROI in the long term compared to other strategies.
– Allows you to target campaigns exactly, even geographically and demographically. The target audience is very controllable. – It has little risk, the results are quite assured. – In the medium and long term, it usually has a much lower return on investment than SEO. Afghanistan Phone Number List
is usually a good idea for medium and long-term bets : – In the medium and long term, you can obtain exponentially higher results than the SEM, with a much higher return on investment. It’s not free , I have to earn a living. – It is stable over time: even if you stop paying for SEO, you still have results after a long time. – It is more risky, everything can go wrong and destroy your ROI. – You have to have a lot of patience, both to have results and to have answers. – With SEO, not all the money is given to Google, SEOs can also charge something. The way I understand things, SEM goes where SEO does not, be it due to time or competition.
Cross SEM / SEO strategies Although the disciplines SEO – SEM – Analytics – Usability – SMO seem to differ more every day, they should be part of the same package, with a constant flow of information , SEM , for example, can be an excellent way doing a keyword study for SEO. Social media , too! And although it seems a bit paradoxical, SEO can be used to hunt trends, to do market research, … All these disciplines have limitations by themselves, but together they make an insurmountable package.
4.2. Short-term SEO strategy or emergency SEO. Approximately three months away. Basically it is about correcting the web at a technical level (wrongly done redirects, 404 errors, friendly urls, …), navigation structure and content. 4.3. Medium-term SEO strategy. Approximately 6 months / 1 year ahead. In short, it is about redefining link building strategies and creating new content on a scheduled basis. 4.4. Long-term SEO strategy. More than a year from now. Basically it is about defining strategies planned to consolidate the situation in Google for years to come. It usually includes the publication of independent thematic blogs, portals, … It allows you to hunt down trends and have a high reaction capacity.
Main SEO strategies. In my understanding the SEO strategy, apart from having the web page pristine, refers to the different techniques to get links. This strategy should be different in each business and, consequently, there are as many Clean Emai strategies as there are businesses on the web. There are techniques to get more well-known links, such as setting up contests, searching for news-bombs, being controversial … But sometimes a good SEO strategy It can be getting drunk depending on who. SEO campaigns The term campaigns is not very suitable for SEO. I believe that SEO must have some constancy over time and, above all, a lot of patience. The campaigns are more typical of the SEM. strategies must always be user-based. Highly recommended content is well-positioned content. Good SEOs must listen to the web, hunt for trends, and respond accordingly. Getting links today is more of a social than a technical task. So, SMO is a must for SEO. However, I think SEO can do little to SMO. We are a bit of a parasite.
Do you think there is information overload in search results? For SEOs, the way of working has changed. Before, they tried to position, above all, html documents. From my point of view, the appearance of Universal search has been an opportunity to try to position also for images, maps , YouTube videos, etc … It is a great opportunity to get into the TOP10 in searches that were impossible due to the great competition. Nowadays there are already specialists in positioning of Twitter accounts. In particular, the overload of sponsored ads bothers me more than the appearance of universal search. SEO Resources – I stay with seobook.com and many of the colleagues who have interviewed on this blog. – Twitteros – Without a doubt, the one of Matt Cutts. – Books – One on yoga. The rest I think my colleagues have already recommended.
How to choose a good SEO