The Inbound marketing is a methodology that combines different non – intrusive techniques to attract users to your brand. To be effective, it is important to get the right channel choice. We have to be able to reach our potential customers wherever they are. Luckily, marketers have many resources at our disposal to get our messages to the audience, so we are going to look at the top 10 inbound marketing channels to attract your customers . Do you want to fully understand the Inbound Marketing of the future? Click here and sign up for free in our complete training to develop a global strategy to help you attract and convert users into customers. Inbound marketing the main channels to attract customers The top 10 channels for your inbound marketing strategies The philosophy of Inbound Marketing is to attract through valuable content, which can be used for the marketing or sales phase. So, here we detail which are the most important channels, according to our experience, to spread this content and attract potential customers.
Inbound marketing: the top 10 channels to attract customers Blog . The brand blog is one of the star platforms for content marketers. We can use this inbound marketing channel to attract potential customers in different phases of the conversion funnel through different content: general information about the problem that our brand solves, frequently asked questions, case studies and much more. Emails . Year after year, email marketing continues to position itself as one of the most effective inbound The Sweden’s Business Email List channels. To obtain the best results, segment your database based on the information you have about your leads so that you can send them more personalized and appropriate messages at all times. Webinars . Free training is a strategy for attracting clients that works in many sectors, from B2B to personal development. The webinar format has gained even more ground in recent years and can be a very useful resource for finding and engaging your potential customers. SEM / SEO . If you want your future customers to find you, Google is the best showcase. To get the best results, many brands combine organic positioning strategies (SEO) with paid search engine ads (SEM). Social media and social ads . Social networks are an inbound marketing channel that is based on going where users are. Above all, it is important to get the profile of your buyer persona right to be in the networks they use the most. PR / Media .
Public relations have a lot to contribute as an inbound marketing channel, since they help us generate media appearances that end up generating traffic to our site and conversions. Podcast . This inbound Sweden Business Email List channel has become very popular in recent years, to become one of the favorites of Internet users. Take advantage of this pull to provide valuable content that attracts users to your brand. Ebooks . Ebooks are especially useful to serve as a ” lead magnet “, that is, as valuable content offered to visitors to our site in exchange for leaving us their information and becoming part of our mailing list. Videos . Video is a very popular and versatile format; As in the case of blogs, we can use videos in different ways to attract users at different stages of the conversion process. Link building . This inbound marketing channel has a double function: on the one hand it helps us to attract visitors to our site in a non-invasive way, and on the other it reinforces our SEO positioning.