Although the own media has its influence on the behavior and decision-making of consumers – according to Invesp, 78 percent of people affirm that the publications of the companies on social networks had an impact on their purchases- The digital revolution has radically impacted the way we communicate, Nepal Phone Number List both individuals and companies. In this sense, corporate communication is taking new directions, which empower organizations to have greater control over their content and greater certainty in the profile of their audiences.
It is through the Internet, where companies find interactive means that allow them to develop direct and personalized communication with their clients or consumers, in real time and with practically permanent availability.
The way new generations communicate and consume information has forced corporations to take other ways to communicate, in order to engage in conversations and try to influence consumer decisions and behavior.
Conditions have changed, but so have the tools to adapt to these conditions. We start from the fact that companies have knowledge and that now they have their own channels to communicate it and package their stories.
That is, knowledge is translated into content, content is the raw material of the media and the media Phone Number List are now at home. This is the principle that is transforming the way companies communicate and what is regenerating in each of them the circumstance to integrate their own media company ( Media Company) .
And this is possible thanks to the evolution of information technologies, which enable a company – small, medium or large – to develop its own media company, as influential as the relevance of its content and as lavish as the use smart of your digital ecosystem to grant it.
The axis of the digital ecosystem is the web page, which from the use of tools such as Google Analytics, SEO, SEM, CRM among many others; a variety of platforms to communicate such as microsites, newsletter , blog, email, social media posts , landing pages ; diverse formats to tell their stories, such as videos, audios, forums, chats, wikis, webinars, to mention the best known and most accessible, empowers the company to operate its own Media Company .
Although their own media have their influence on the behavior and decision-making of consumers – according to Invesp, 78 percent of people affirm that the publications of companies on social networks had an impact on their purchases – this does not mean that overlook the value of a comprehensive communication strategy.
Own media strategies are complex and require a real commitment of time and resources. But it should be clear that they are just one more element in a comprehensive communication effort. Ultimately, becoming a media company seeks to regain control of information, avoid intermediation in its management and create relationships beyond what is strictly commercial.