For a few weeks, Facebook has been in the middle of the scandal following the revelation that the Cambridge Analytica consulting company used the Panama Phone Number List data of more than 50 million users for manipulation and propaganda purposes during the 2016 US presidential election.
The problem with Facebook is that it was revealed that the platform is susceptible to the misuse of people’s private data and that this could occur not only in political but also commercial matters, something that alerted some large advertisers.
Mark Zuckerberg was missing for almost a week after the case became known and when he reappeared he made a media strategy to say that everything is fine on the social network and nobody should worry. In addition, he published an advertisement in a dozen printed newspapers in the United States and England apologizing for what happened.
Users, their data and attention are the main Phone Number List products of Facebook and it could not guarantee the privacy of people’s data, that is the center of the scandal.
This Wednesday, Tim Cook, CEO of Apple, gave his opinion to Recode and MSNBC. He said that he believes that “the best regulation is self-regulation”, but that the case of Facebook already goes beyond this point.
Cook noted that “the truth is that we could make a lot of money if we had monetized our customers, if our customers were our product. But we choose not to. ” By this he means that Apple does not sell iPhone user data to marketing companies. He added that what happened to Zuckerberg would not have happened to him.