According to figures from the global report of the GEM firm, 100 million businesses are launched annually, however, not all of them manage to consolidate, we had already mentioned it recently, in the case of Mexico, the life expectancy of a business Armenia Phone Number List “recently born ”is 7.8 years old, according to INEGI figures, but when it comes to startups the number is reduced to 2 years.
These numbers can be a reflection of how challenging it can be for a new company to grow and therefore it is necessary to develop appropriate actions that can have a good impact on the numbers. According to Marketo, from a marketing perspective, there are actions that today can be considered essential and that is why we will share them with you below, to reduce the chances of a premature end for your company.
Identify your target
From the beginning, for a new business it must be essential to have defined who will be its ideal consumer . You will also achieve this by determining what are the challenges that your product or service solves, how it makes the lives of these people better and how it benefits others or adds value. In addition to seeing everything from an internal perspective, to identify the ideal customer it is necessary to look outside, that is, to analyze the market and competitors. This information will be vital in shaping the strategy
Build your own website
A website is a new window that a business can have to get noticed and generate sales, so it cannot be absent from the beginning. Today it is easy to find hundreds of tools and guides on the market to develop the company’s website without the need for professional help Phone Number List, although it is worth considering it in the future. The idea, considering that resources can be a limitation, is simply to have an online space that defines what you do and who you go to.
Build your contact list and use email marketing
You could say that email is crucial to a company’s marketing efforts. Contrary to what might be thought, it is far from disappearing as a communication channel for brands, in fact it is one of the best options since it offers a greater return on investment. Therefore, it is necessary for new companies to build their contact lists to generate demand and awareness. Although it turns out to be a challenging task, there are ways to generate opt-in that can be very effective.
Work in networking and associations
Although it may sound old-fashioned, networking can be very effective, approaching your contacts at the right time and environment can place a new company in an unbeatable position to sell or promote your project. Sometimes the growth of a business not only involves one’s own talent but also the talent of third parties.
Engage social media
Finally, do not forget social networks, currently, the presence on these platforms has become key to support the other activities that a new company develops. Not only are they trying to get interactions in the publications, with these you can raise and achieve marketing objectives of the utmost importance for the business.