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Dockers ventures into sports marketing with the Pumas

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Dockers ventures into sports marketing with the Pumas

Pumas is the team with which Dockers comes to Mexican soccer, because from this tournament, the brand will dress them. In Mexico, there are hundreds of brands fighting for a place as a sponsor on shirts or any type of merchandising related to Norway Phone Number List soccer teams . The Mexican Soccer League is worth 550 million dollars. Only the Águilas del América monopolize the largest number of fans with 24.5 percent of the fans, according to the 2016 Mitofsky Consultation , followed by the Chivas de Guadalajara, with 17.2 percent.

And it is that investment in soccer squads results in exposure to high levels, hence the casual-formal clothing brand Dockers ventures into a new world for its marketing strategists: sports marketing, hand in hand with national football.

Pumas is the team with which they arrive in Mexican soccer, because from this tournament, the brand will dress them.

Although in other countries it has had Phone Number List strategic alliances with Athletic de Bilbao, for example, in Mexico it is the first time.

In the next matches of the regular tournament and league, the Pumas will wear the Dockers outfits: shirt, sweater and pants.

“With this sponsorship, Dockers becomes the only non-sports fashion brand that currently supports the UNAM Pumas, who have already become familiar with the brand’s garments and technologies that provide the comfort that players need”, said Ciro Hernández, Marketing Manager for Dockers in Mexico.

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