The fashion industry continues to grow in the world and much of the explanation lies in the fast fashion strategy.
Strategies are everything in marketing Kuwait Phone Number List. There may be a stroke of luck sometime, that’s true; it is also true that there are unique opportunities in which just a little creativity is enough to achieve the best goals. However, without strategy, there is no marketing, there is no other way.
Some of this is what can be seen in the growth of large companies related to the production and sale of clothing and footwear. It is fast fashion , the business strategy of mass production, at lower cost and with greater profit. See “Dossier Fast Fashion Report: The new fashion industry in Mexico”.
Fast fashion is based on recreating the trends presented in the so-called Fashion Week , making garments quickly and at low cost. Style and affordable price is the key. Your customers are those who love the changing, the new, the novel. Today, they are called Millennials, a few years ago, just young.
One of the great players in fast fashion is undoubtedly Inditex , the Spanish Phone Number List company founded by Amancio Ortega that encompasses brands such as Zara, Massimo Dutti, Pull & Bear, Bershka, Oysho, Uterqüe, Lefties and Stradivarius.
The company, manufactures and sells apparel throughout the world. It has 7,475 stores distributed in the five continents.
There are other greats in the fight for consumers: for example, the Swedish chain H&M and the American Forever 21.
They all base their strategy on quickly rotating their garments . They create the need, they manufacture the garments, they sell them and after a few months they offer them at auction prices, to re-create the need for new clothing.
Advertising and marketing, vital
The strategy focuses on very good marketing work. It is not easy to generate the need in potential consumers, so this is where promotion plays a key role. On many occasions, through models, influencers and well-known personalities. For example, check out this H&M ad with Winona Ryder and Elizabeth Olsen dancing:
Some compare fast fashion with fast food, H&M would be like the McDonalds of fashion. You go in, buy and go out. All very fast. And in a few months, again. And so, on a wheel that has no end. Medium (but sufficient) quality and low prices.