Current situation Currently, the traffic from mobile devices is higher than that from desktop computers and in many cases, web designs do not adapt correctly. In addition, the user browsing experience (UX) noticeably decreases when the loading speed of a website is slow. For these reasons, Google has led the AMP project through a content delivery CDN (Content Delivery Network). Objectives of the AMP project the main objective of AMP is to improve the loading speed of mobile web pages. Thus improving the user experience today, if a web page does not appear on the screen of mobile devices in. About 3 seconds, 40% of users quit and start another search the AMP platform aims to avoid this high churn.
AMP LITE and the RAISR algorithm
On mobile devices by structuring the HTML in a common and predefined way, it is possible to lighten the pages. Main benefits of AMP technology Websites that use AMP technology load up to 85% faster Jordan Email Address mobile devices than websites that don’t use AMP. AMP technology can increase the number of visits and the permanence of users on the website. AMP optimized pages get better search engine rankings and a higher conversion rate from mobile users to customers.
Its goal is to make websites load faster on mobile devices. The AMP HTML code is available on GitHub for integration into content management systems. The structure of an AMP page has the following files: AMP HTML: It offers elements that grant higher performance and immediate loading of static content. This cache stores the HTML of the website so that the delivery is more agile.
What exactly is AMP (Accelerated Mobile Pages)?
How to identify AMP pages? The pages of a website in HTML that have an AMP version must have a tag in the code with. The attribute “amp HTML” indicating to google where the version is located and a tag with the attribute “canonical” indicating. On the other hand, Clean Emai pages that do not have an HTML version will have a “canonical” to themselves so that they are indexed. AMP LITE and the RAISR algorithm Google has released a lighter version of the AMP project for users to browse at maximum speed even with a limited and slow connection. The AMP Lite version improves the consumption of AMP data by 45%. Google compresses the images in Web format with those browsers with which it is compatible.