Do you know how? Optimizing posts made in the past. Implement content optimization in your content marketing strategy Implement content optimization in your content marketing strategy You will have another chance to get the attention of your target audience. Why it is important to optimize old content to attract new traffic Optimizing content is just as important as generating it first. You ensure web traffic and you improve your SEO positioning. Generating new quality content is often given more importance, but the old should not be forgotten. Why? That is one of the main reasons. We will add new value with quality content, and that Google values it a lot, to keep updating.
Reinventing yourself is always good, and more in the field of digital marketing, which as we have said in previous articles, is a sector in constant change. In a content barbara creecy email address strategy, the most common is to generate new content, but you can also generate more traffic to the web without having to generate it from 0. update Add value to the article by updating it The main advantages of including article optimization in your content marketing strategy are: It will increase the quality of the web . Old content will once again be and new. In addition, it is proven that the websites that are updated stronger as a brand, their reputation improves . Because you will come out in the top positions.
Four steps to optimize old content and attract new traffic
4 steps to optimize content With just a few steps you can get to improve content, with quality content, and improve all aspects of your blog section. You could look at: those that are in Google search positions between 8 and 20, but have either a lot of CTR or a lot of impressions, you can also look at those that have a lot of impressions but little CTR. Based on these criteria, you can create a list of pages that can be optimized and choose the ones that are more aligned with the company’s objectives.
Tool to analyze improvements on a page All these tools are usually paid, but you can try 30 days for free to see if it really is what you need. In our blog we have another article that deals with the best tools you can use for SEO. Make the improvements The next step would be to see the improvements that the tool recommends and implement them . They can be: add information, change, or remove. Analyze the metrics Before implementing the updates, we recommend that you have an Excel (at Kiwop we do) with the pages that you are going to optimize and their metrics of: impressions, clicks, CTR and position in Google. It would look something like this: Spreadsheet table exampleA month later we would again observe the same metrics and see what the results have been after applying SEO techniques for content optimization.
4 steps to optimize old glad and attract new traffic
And finally, the search engine crawlers that analyze your page will do it more often and you will have more pages indexed . How to optimize your content marketing? You can use a tool like this Barbados Email List that Amazon Alexa provides . It will tell you specifically what you can improve on the page. Examples of content updates You can optimize old content in different ways: Swap out old content that is out of date with new information that is interesting and relevant to your target audience.Expand the information. Insert visual elements . Add images, graphics or videos, since everything visual helps the user to read in a more pleasant way. Change possible errors . There may be some typing error or misprovided data, please correct it. Add links .
If the old page doesn’t have them, add them. It can be the meta description, the structure with H1, H2, etc. Reduce information . Review the keywords . It is likely that the keywords used at the time, now are not the right ones or the ones that people are using for their searches. Help yourself with tools like SemR ush and update them . Use SemRush to review keywords in your content marketing strategy SemRush to analyze the keywords of the moment Now you can get down to work creating quality content You know, now you can implement old content optimization in your content marketing strategy . It is another very viable option and to take into account, let’s stop focusing only on generating new articles.