Relationship marketing tells us about this and what I see today is that brands are increasingly concerned about selling and not about establishing long-term relationships with customers. Normally, marketers are immersed in the KPI`s of our business Namibia Phone Number List that basically focus on generating more opportunities and many times we forget the importance of establishing healthy relationships with our clients.
Relationship marketing tells us about this and what I see today is that brands are increasingly concerned about selling and not about establishing long-term relationships with customers.
To begin with, I want to quote you two definitions of relationship marketing for López-Pinto, “it is the process of identifying, establishing, maintaining, reinforcing and, if necessary, ending relationships with clients and other“ stakeholders ”in a profitable way. in such a way that the objectives of all the parties involved are achieved ”.
For Mesonero and Alcaide, “relationship marketing is a business mindset that emphasizes building long-term relationships with customers and consumers.”
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I agree with Mesonero and Alcaide that it must be an entrepreneurial mindset and that we need to listen more to customers. It seems that today with social networks and instant communication that we have, we listen more to customers but it is not like that.
What I have come to realize is that many Mexican brands on social media only reply to customers without taking their needs into Phone Number List account and somewhat in a reactive way rather than being proactive.
Understanding the concept of relationship marketing, now here I share these 4 recommendations to establish healthy relationships with our clients.
1.- Be receptive: Brands must speak less and listen more. The word receptivity is to be all ears and not put words of ourselves for our clients.
2.- Orientation towards the client: Brands must think more about the needs of our clients, their processes, their problems and not always think about what we can offer them, but rather about them.
3.- Personalization: Many times this action helps us to get closer to our clients since in the way that we address the messages, this today is much easier with social media.
4.- Direct contact with the client : We forget that although we live in a digital world, we are still a physical world and that face-to-face interaction with clients is essential.
By integrating these 4 recommendations, we will be able to open a very important communication channel with our clients and thus achieve long-term relationships.
Here is a funny video that talks a lot about what is also happening with advertising agencies and with the consumer, we have stopped listening to our clients, we believe that they will always remain the same and it is not like that.